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P&G launches digital beauty magazine

Procter & Gamble has launched a free monthly digital magazine to drive up its online offering....registered on the P G site, www.supersavvyme.com . Beauty Recommended marks the first digital magazine ... to their views. The online magazine is edited by Annabel Jones, formerly the beauty editor at women's weekly magazine Grazia. It features beauty tips and editorial pieces centred on P G s beauty products ...

John Ayling and Associates wins Palmer's skincare media account

is planned to rise above 1m this year, has traditionally been directed at women's consumer magazines ...

Kleenex ads to feature Linford's tiny packet

The former athlete, famous for the size of his "lunchbox" in his sprinting heyday and currently on TV in 'I'm A Celebrity, Get Me Out Of Here!', will help the tissue brand to shift its new Kleenex Pockets line for men. The ads have been created by Partners Andrews Aldridge and will run in magazines ...

L'Oreal launches $50m media review in Australia

. This year, Fortune magazine named L Oreal as the only French company to be rated in its top 50 list ...

P&G agrees extended Olympic sponsorship

P G announced its deal with the International Olympic Committee today (28 July), becoming the 11th global sponsor for London 2012, as revealed by Marketing magazine . The International Olympic Committee is still hoping to sign a 12th sponsor. The consumer giant, owner of brands including Ariel ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.