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Commercial TV and radio remain strong in Q1

. Similarly, consumer magazines are expected to fall 1.9% year on year to 822 million. Barnard said ...

Sector Insight: bodycare and depilatories

Today's 'body beautiful' image is hairless, flaband dimple-free, smooth and sculpted. This might be possible for the airbrushed celebrities in movies and on magazine covers, but for ordinary women it is an unrealistic - never mind dubious - expectation. Nonetheless, the beauty industry is fuelled by women ...

Sector Insight: Facial Skincare

sachets in women's magazines. More than 40% of women say they use the product they do because they tried a ...

Britain's reality TV addicts

. In addition, more than a third of reality TV fans cannot resist buying magazines, and they are over 50% more ... , the Daily Star and OK! magazine, to name but a few). With the latest series of Celebrity Big Brother appearing on Channel 5, he will combine star power with TV, glossy magazine and tabloid coverage of events ...

L'Oréal cosmetics ads banned after MP complains

Swinson, Lib Dem MP for East Dunbartonshire, complained to the advertising watchdog that a magazine ad for Lanc me s Teint Miracle foundation and another magazine ad for Maybelline s The Eraser foundation were misleading, because of the alterations. Both ads were created by US-based agency Gotham ...

P&G replaces Government as UK's biggest advertising spender

for the period 1 November to 15 December; regional press and magazine advertising for the period 1 to 15 December ...

UK adspend returns to double digit growth

.8%, 11% and 9.5% growth respectively. Magazine advertising also increased by 3.7% for the first half ...

Global ad spend rises 12.5% in Q1

. Radio and newspaper ad spends rebounded with 10% and 9% growth respectively. But magazine advertising ...

BrandZ top 100 brands by value 2010

and Bloomberg) Return to the main BrandZ feature from Marketing magazine ...

Biggest brands: Top 100 advertisers 2008

magazine. Given the gloomy economic predictions, some brands started to cut back on their advertising ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.