BBC Magazines set to begin working on Persil's 'Get creative'
11 Oct 2002
BBC Magazines has won a pitch to work with the Unilever brand Persil on its "Get creative with Persil" activity.
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LONDON - Yves Saint Laurent is to risk infuriating the British public by placing the controversial male full-frontal nude ads for the new men's fragrance M7 in the magazines The Face, i-D and Dazed & Confused.
BBC Magazines has won a pitch to work with the Unilever brand Persil on its "Get creative with Persil" activity.
Welcome to the first in a new series entitled Fun Things That Columnists Do: this week it's poring over statistics of ad volumes for the American magazine market in 2001, assisted by my trusty props -- a calculator, a wet towel round my head and a strong drink, writes Dominic Mills .
As I settled down to read this month s Marie Claire I noticed a big bulge a third of the way into the magazine. Expecting to pull out the usual clutch of irritating inserts I opened the offending section to find a cardboard pop-up featuring the latest No.7 make-up range spring into action.
SILVER AWARD
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