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08 Feb 2010
partnership with youth culture magazine Vice, arranged in conjunction with Mindshare. The tie-up will see Vice ...
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Special report: Experiential - From live to LOUD
17 Feb 2010 | by Robert McLuhan
the brand exposure on Kiss radio stations and in magazines such as Empire and Grazia. 'After the trip ...
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
magazine. Given the gloomy economic predictions, some brands started to cut back on their advertising ...
Coty substitutes Zinedine Zidane for Chelsea's Cech
09 Dec 2008 | by Ed Kemp
Former World Player of the Year and FIFA World Cup Winner Zidane had been the face of Active Skincare since 2005, when he appeared in a series of global advertising campaigns across men's lifestyle and entertainment magazines. Cech, 26, arrived at Stamford Bridge in the summer of 2004 from French club Rennes ...
Fruit drink SUSO backs social network for creative projects
27 Nov 2008 | by Joe Thomas
The online experiment set up by the drinks brand will fund ideas and initiatives by offering grants between 1,000 and 10,000 to help get collaborations started. The brand already funds a free magazine called Susology which uses editorial and photography to represent a cultural study of creativity ...
Boots hires LIDA to £15m CRM account
25 Nov 2008 | by Joe Thomas
Beauty Magazine and editorial content for Health and Parenting Club schemes through Redwood ...
Baileys launches Christmas Lounge site
18 Nov 2008 | by Fiona Ramsay
-up magazine with three main sections that will be updated on a monthly basis. Editorial features will focus ...
Waitrose Christmas campaign looks at journeys home
14 Nov 2008 | by Miranda Fitzgerald
of its Christmas food. These will run to in newspapers, weekly and monthly magazines. ...
Carling aims 99-calorie beer at women
11 Nov 2008 | by Gemma Charles
LONDON - Carling is to advertise in women's magazines for the first time to flag up the low calorie
Nominate: Irritating ad of the year 2008
04 Nov 2008 | by Bill Britt
Marketing magazine is asking readers to help it compile its annual list of the most irritating TV ads. The spots most frequently mentioned by community members will be used to compile the final list ... in the magazine and online on 14 January. Please name the brand being advertised and give a brief description ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
