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Campaigns: Food and drink - Mushrooms are magic for dieters

20 Feb 2009 | by Chris Hall

the diet trial is over, the team plans on using coverage in specialist nutrition and diet magazines ... ,000. Hello! magazine ran a double-page spread on the mushroom diet this month, and ten specialist health and dieting magazines have lined up coverage. Results The Mushroom Bureau's website recorded 4,000 unique ...

Campaigns: Public sector - WRAP tells public to end food waste

05 Dec 2008 | by Alex Black

Housekeeping magazine Caroline Marson to help with recipes and Richard Johnson, award-winning journalist ...

Campaign: Whitley Neill Gin makes an upmarket splash - Consumer

10 Mar 2006 | by Mary Cowlett

magazines, including Harpers, Class, The Drinks Business and Off Licence News. Within two months of its ...

Crisis comms - Toiletry industry body heads off scarestories

11 Nov 2005 | by Helen Gregory

press interest came from the Birmingham Post and Yorkshire Post, while trade magazines Chemist Druggist, Beauty Magazine, Pure Beauty and Esprit also ran stories that mentioned the CTPA. BBC Radio 5 ...

Consumer - Chillisauce woos hacks to sample activitydays

16 Sep 2005 | by Mary Cowlett

to experience a Chillisauce day. To avoid duplication, journalists from each magazine received invites ... magazines. Online, The Bourne Supremacy promotion, offering free DVDs, players and Chillisauce activity ...

Campaign: Breakfasts make it on to the media menu - Consumer

09 Sep 2005 | by Mary Cowlett

, Bella, BBC Good Food Magazine, and the Eastern Daily Press. Coverage ranged from recipes to news ...

Scot meat body in English campaign

15 Jul 2005

. The agency will target the national and regional press, consumer magazines and health and food titles. It won ...

Media Relations: Wine brand plays on Englishness

13 May 2005

Chapel Down marketing manager Caroline Stockley said the agency will target broadsheet food and travel supplements, food, fashion, bridal and travel magazines. It has hired Tunbridge Wells-based Hamilton PR, after completing a rebrand of all its wines under the premium Chapel Down label. Hamilton ...

Media Relations: Sports drink Taut steps up activity

13 May 2005

It has hired Nexus PR to develop a campaign to extend its distribution. It will target print and broadcast media, including health magazines. The agency will also support sampling in stores and gyms, as well as event sponsorship, with the aim of adding to Taut's list of distributors, which include Tesco ...

Healthcare: Awareness campaign close-up - Tea-party drive for lymphoma

13 May 2005

to national newspapers and magazines in support of the campaign. Promotional work is being handled ...

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