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Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

The Sunday Times Style magazine starts printing festive features extolling the virtues of Secret Santa ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

12 Jul 2010 | by Graham Cooper

sends out a monthly glossy fashion magazine (left) as a loyalty tool, along with a supplement ...

Reader's Digest chief Spratling quits

07 Jul 2010 | by Daniel Farey-Jones

was sales and marketing director at magazine publisher Future. ...

Start small, aim big

25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R

music, photography, style and film held in partnership with VICE magazine. We hope that our campaign has ...

Personalised marketing: Marketing to me

09 Jun 2009 | by David Benady

specialist magazines. His conclusion may give brands food for thought. 'It is mass customisation, rather ...

Grant Thornton appoints Seven Squared for customer magazine brief

28 Apr 2009 | by Staff

LONDON - Grant Thornton, the financial adviser, is launching two new customer magazines to help...Normal 0 The magazines are being produced by Seven Squared , which won the brief after a competitive pitch. The job will consolidate a number of smaller newsletters and magazines previously published by Grant Thornton, with the aim of making better quality and more distinctive ...

Abbey to roll out customer magazine

17 Mar 2009 | by Nicola Clark

LONDON - Abbey is launching the first customer magazine for its Home Insurance brand as it looks...The magazine, entitled Life Stuff, will be published quarterly. It will be mailed directly ... Communications to produce the magazine, following a four-way pitch. Thierry Campet, director of sales ... . The Royal Bank of Scotland recently increased the circulation of its magazine, Sense, published by John ...

DM Media Digest: Coca Cola, Orange, Dell, P&G, Google, BBC, Washington Post

09 Jan 2009 | by Noelle McElhatton

marketing investment is driving ordering activity, US magazine BtoB argues. As a result, direct mail ... is rejecting experienced candidates for non-revenue-generating processes, the magazine reports. www ...

New-Business Rankings: Jan-Dec 2008

09 Jan 2009

not subscribe to the magazine? Please call 08451 55 73 55 for more information or visit www.haysubs.com ...

RBS to increase magazine spend

02 Dec 2008 | by Nicola Clark

magazine Sense in an attempt to reach out to both NatWest and RBS customers seeking financial assistance...The magazine, published by John Brown, will now have a circulation of 1.5m, an increase of 300 ... management at RBS, said the magazine is a central plank of the group's marketing strategy as a key way ... the 'Best financial magazine of the year' at the APA Effectiveness Awards last week. ...

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