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AmEx campaign by Digitas and CP&B lands top Facebook Studio award

27 Feb 2012 | by Ian Darby

of Contemporary Art and Duval Guillaume in Beligum for its "fashion tag" campaign for Flair magazine ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

The Sunday Times Style magazine starts printing festive features extolling the virtues of Secret Santa ...

Lloyds TSB launches first London 2012 TV ad

11 Jul 2011 | by Sara Kimberley

/Y R, the campaign will span TV, radio, magazine and digital, and regional media partnerships ...

Private View: Jon Williams and Paul Rees

01 Jul 2011

been raised. You've got a year to go ... Magazine Editor Paul Rees Editor-in-chief, Q magazine The advent of Sky+, let us be entirely frank, may have been celebrated for many ...

Ford, Eurostar, KFC and More Than: our road to recovery strategies

28 Jul 2010 | by Noelle McElhatton

Marketing magazine interviewed marketing directors in four key sectors - automotive, leisure, food

More Th>n 'Wedding vows' by Stephens Francis Whitson

22 Jul 2010

The ads, created by Stephens Francis Whitson, will break in lifestyle magazines. The creative work imitates wedding vows and children s nursery rhymes in a bid to target newlyweds and young parents. The first execution, in the style of wedding vows, signs off by posing the question: "Would your loved ones ...

Start small, aim big

25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R

music, photography, style and film held in partnership with VICE magazine. We hope that our campaign has ...

Coupon industry drops mailing levels but redemption increases

05 Sep 2007 | by Alex Donohue

%. Meanwhile, magazines, which are the second most popular medium for sending coupons, increased its share ... targeting is generating this dual affect. She said that the magazine industry s gain can be attributed at least in part to the growth of retailer magazines. ...

John Lewis in hunt for Greenbee shop

19 Jul 2007 | by Claire Billings

marketing. Ads also ran in Source, the bi-monthly magazine produced by John Brown Citrus Publishing, which ...

Future Plus expands client roster with motor insurance win

06 Feb 2007 | by by Charlie McCathie

LONDON - Customer magazine agency Future Plus has won the contract to produce a bi-annual car...InFlux magazine was previously produced by independent publishers Intersection. The glossy car magazine will have an initial print run of 190,000 and the 64-page first issue is scheduled for March ... Movies magazine, HMV s in-store games title, and the consumer-facing website for BT Vision. Danie ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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