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Adstream inks deal with BBC Magazines for digital print ads

10 Apr 2007 | by Alex Donohue

LONDON - Adstream, the digital asset management company, has agreed a deal with BBC Magazines to provide print ad materials across the division's 31 titles, including car title Top Gear and music magazine Top of the Pops.

BBC Magazines and FT Business unite for finance title

01 Aug 2005 | by by Sam Matthews

LONDON - BBC Magazines and the FT Business are teaming up to produce a one-shot personal finance title called How to Be Better Off.

Customer magazines can increase market share by 8%

29 Mar 2005 | by by Daniel Farey-Jones

LONDON - A new study benchmarking the effectiveness of customer magazines shows that they can increase the share of readers' expenditure on a brand by an average of 8%.

Future names axed magazines

19 Feb 2001

Future Networks has confirmed which magazines it will close in the UK as part of a wider plan to cut costs announced last week.

Future names axed magazines

19 Feb 2001

Future Networks has confirmed which magazines it will close in the UK as part of a wider plan to cut costs announced last week.

CAMPAIGN REPORT ON USA MEDIA: Giants in cyberspace - With a demand for regionalised news coverage and a new global audience, the international US news magazines must relinquish their national heritage to move online, Meg Carter believes

15 Sep 2000 | by MEG CARTER

The publishing stalwarts Time, Newsweek, Forbes, Fortune and Business Week have faced considerable challenges over the past decade - from the internet, from new upstart magazines and from 24-hour TV news, all of which encroach on their readership and advertising bases. But each is working to stand its...

MEDIA: Customer mags make their mark - Andy Fry reviews the winning entries of the APA customer magazines industry awards

02 Dec 1999 | by ANDY FRY

This is the first year the Association of Publishing Agencies (APA) has organised a dedicated awards event for the UK s pounds 302m customer magazine publishing sector, underlining the fact that the medium now plays a crucial role in the client s communication with its customer base.

Emap looks to shed Finance magazines as single portfolio

08 Nov 1999 | by COLIN GRIMSHAW

Emap Business Communications is thought to be renewing efforts to sell its Emap Finance magazine division.

Marketing Technique: Customer Magazines - In Practice/Titles on the write track/Companies ranging from banks to brewers are making more use of customer magazines in an effort to increase brand awareness and offer added value to consumers. Robin Cobb repor

02 Apr 1998 | by ROBIN COBB

One of the breeziest of recently launched customer magazines is The Buzz, produced for Guinness by Axon Publishing. Its audience is the owners, managers and staff of the world s Irish pubs. All those, that is, that aren t in Ireland.

MEDIA: A stretch too far for media? - From beer to condoms, financial services to lingerie, there seems. to be no end to the products that can be sold to us by newspapers and magazines. Ed Shelton looks at how far they plan to go

02 Apr 1998 | by ED SHELTON

The news that Loaded magazine is considering launching its own brand of beer is unlikely to have anyone falling off their bar stool in surprise. Men s magazines have, if anything, been a little slow in following the women s market into brand extensions.

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