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Royal Bank of Scotland (RBS) has retained John Brown to publish Sense, its customer magazine...The magazine is distributed to RBS and NatWest customers. It increased its circulation to 1.5m at the end of last year with the aim of better targeting customers of both banking brands. John Brown held onto the Sense business following a pitch against Seven Squared. It has produced the magazine since ...
Standard Life is to roll out its prospect magazine, Tomorrow, following a successful trial last...Supporting the financial-services brand's Money Plus consumer magazine, the title targets unconventional spenders who are not attracted to traditional financial products. Standard Life claims Tomorrow is part of its 2009 marketing strategy but, instead of being published at regular intervals, its ...
First Direct is piloting a customer magazine with articles on culture and lifestyle. The title
magazine. Given the gloomy economic predictions, some brands started to cut back on their advertising ...
magazine Sense in an attempt to reach out to both NatWest and RBS customers seeking financial assistance...The magazine, published by John Brown, will now have a circulation of 1.5m, an increase of 300 ... management at RBS, said the magazine is a central plank of the group's marketing strategy as a key way ... the 'Best financial magazine of the year' at the APA Effectiveness Awards last week. ...
at Grazia and Look magazines, and promotes Visa's partnership with social shopping network website ThisNext ...
by a press campaign targeting lifestyle magazines and quality national newspapers, plus online banners ...
HSBC is targeting its executive bank account holders with a limited-edition magazine to be given...In a pilot initiative, customers entering an enclosure beyond security at Terminal 1 will be able to choose from a wide selection of loose-leaf articles, such as celebrity interviews, which will then be bound together to create the magazine. HSBC said it would rollout the magazine, created by Cunning ...
Marketing magazine is asking readers to help it compile its annual list of the most irritating TV ads. The spots most frequently mentioned by community members will be used to compile the final list ... in the magazine and online on 14 January. Please name the brand being advertised and give a brief description ...
Quiz BlackBerry has teamed up with music magazine NME to sponsor the NME Big Quiz in university towns ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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