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Biggest brands: Top 100 advertisers 2008

magazine. Given the gloomy economic predictions, some brands started to cut back on their advertising ...

Yell pulls out of door-drop market

Yell had planned to produce 40m copies of the magazine to compete with the asrecommended brand, which distributes 53m copies of consumer titles annually. The Yell guide contains similar editorial ... . The magazine was launched in August and distributed to 1.5m households across the UK. After two pilot issues ...

Ford books 12-pages in Glamour to back new Ka

's edition of Glamour magazine.

BMW repositions fun-loving Mini as cheap to run

The work will mark a move away from recent campaigns, which have centred on branding, and toward a more direct call to buy, despite the economic downturn. The campaign, expected to comprise banner ads on car magazine and newspaper websites, will focus on key reasons to buy a Mini. The ads will drive drive ...

Men take a back seat in car marketing

' supplement and News of the World's 'Fabulous' magazine. Fiesta will also take centre stage in Ford ... drivers looking to downsize to a smaller vehicle. Gavin Green, executive director of Car magazine and one ...

The week in marketing: 16 September 2008

NME offers Oasis preview Oasis is giving its fans the chance to perform tracks from its upcoming album, Dig Out Your Soul, for them-selves by releasing its sheet music and lyrics ahead of the launch. The music will be available with this week's issue of music magazine NME from 17 September ...

Thrift usurps green at top of the new consumer agenda

in energy bills every year. Sky Magazine also offers viewers environ-mental tips, messages and 'perks ... , not those from UK flights, which account for 5.5%. Lexus' headline claim in a magazine ad - 'High ...

Volkswagen supports Scirocco launch by sponsoring artists in travelling exhibition

The work will be shown in an exhibition, 'Scirocco Studios', which opens in Glasgow on 21 August with a party hosted by Dazed Confused magazine. The exhibition will then tour Bristol, Manchester and London. Exhibitors include contemporary-furniture designer Philippe Malouin and brother double ...

MG to launch first ad campaign under Chinese owners

in automotive and lifestyle magazines, and the brand's website will be re-launched this week. A series ...

Marketers face threat of more regulation

from children to parents, and a print campaign in women's magazines over the coming weeks ...

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