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Telegraph Media Group in six-figure deal with Kia

05 Mar 2012 | by Nick Batten

's readers to scratch off a latex advert on the back cover of The Telegraph Magazine....The campaign launched on Saturday with what TMG claims to be a media first on the back cover of a magazine a scratchable advertisement with a layer of mud-like latex applied, which readers scratch away ... and developed by Innocean Worldwide UK/D G. Wired magazine rolled out a "scratch off" cover for its June ...

Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday

21 Feb 2012 | by John Reynolds

to advertise in any replacement. The 84-page Sunday paper will include Fabulous magazine, which has been ...

Private View: Jon Williams and Paul Rees

01 Jul 2011

been raised. You've got a year to go ... Magazine Editor Paul Rees Editor-in-chief, Q magazine The advent of Sky+, let us be entirely frank, may have been celebrated for many ...

Private View: Russell Ramsey and Mark Lund

17 Jun 2011

A poster for Elephant magazine provides Russell Ramsay and Mark Lund with some light relief after..., in this case. A well-designed, simple poster for Elephant magazine that doesn't try to include too much content ... perfect poster. With less than one word and a single visual, the 48-sheet for Elephant magazine is a ...

Ford drives Focus launch with £4m campaign

29 Mar 2011 | by Daniel Farey-Jones

ads. Magazine activity will start in the May and June issues of titles such as Men's Health, Wired ...

Vauxhall rejects traditional media for Ampera launch

03 Mar 2011 | by Alex Brownsell

, magazines and billboards. I've told our marketing people, and the agencies we use, to throw all that away ...

Mini ad campaign taps into the subconscious

21 Feb 2011 | by Sara Kimberley

The campaign, created by Lida, will run across online, mobile and magazine inserts from today (21 February). The ads target prospective buyers and are based on the phenomenon that a person's subconscious often influences what they will see. The ads feature an outline of a Mini appearing in the most ...

Nissan secures 16-page product placement manga in Monocle

22 Oct 2010 | by Katherine Levy

Monocle magazine has set aside 16 pages of its latest issue for a specially commissioned Japanese...The global affairs magazine, which was set up in 2007 by Tyler Br l the founder and former editor of Wallpaper magazine, commissioned the Japanese artist Torajiro Kishi to create the 'Hiyaku' series after a direct deal with Nissan. The cartoon follows the adventures of businessman Alessandro, who sets out ...

Volkswagen unveils biggest cinema ad in six years

18 Oct 2010 | by Sara Kimberley

has partnered with film magazine, Little White Lies, film specialists elevenfiftyfive, and LoveFilm ...

Renault launches next wave of ads for Megane

13 Oct 2010 | by John Reynolds

off this week and will include cover wraps on print titles including free magazines Sport and Stylist ...

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