Xbox pushes driving game with world's 'most expensive car park'
12 Oct 2011 | by Matthew Chapman
marketing activity will include a front cover takeover of the Evo motoring magazine, which will feature ...
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BMW launches Olympics iPad magazine
29 Nov 2011 | by Sarah Shearman
BMW has launched an Olympics 2012 iPad magazine app as part of its tier-one sponsorship...The free interactive magazine app, created by Partners Andrews Aldridge, features a range ... editor of the magazine, also features in a video, having a conversation over lunch with javelin thrower Steve Backley. The digital magazine opens with time-lapse photography of a sunset over the Olympic ...
Ford drives Focus launch with £4m campaign
29 Mar 2011 | by Daniel Farey-Jones
ads. Magazine activity will start in the May and June issues of titles such as Men's Health, Wired ...
Mini ad campaign taps into the subconscious
21 Feb 2011 | by Sara Kimberley
The campaign, created by Lida, will run across online, mobile and magazine inserts from today (21 February). The ads target prospective buyers and are based on the phenomenon that a person's subconscious often influences what they will see. The ads feature an outline of a Mini appearing in the most ...
Nissan secures 16-page product placement manga in Monocle
22 Oct 2010 | by Katherine Levy
Monocle magazine has set aside 16 pages of its latest issue for a specially commissioned Japanese...The global affairs magazine, which was set up in 2007 by Tyler Br l the founder and former editor of Wallpaper magazine, commissioned the Japanese artist Torajiro Kishi to create the 'Hiyaku' series after a direct deal with Nissan. The cartoon follows the adventures of businessman Alessandro, who sets out ...
Volkswagen unveils biggest cinema ad in six years
18 Oct 2010 | by Sara Kimberley
has partnered with film magazine, Little White Lies, film specialists elevenfiftyfive, and LoveFilm ...
Renault launches next wave of ads for Megane
13 Oct 2010 | by John Reynolds
off this week and will include cover wraps on print titles including free magazines Sport and Stylist ...
UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
.8%, 11% and 9.5% growth respectively. Magazine advertising also increased by 3.7% for the first half ...
Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
music, photography, style and film held in partnership with VICE magazine. We hope that our campaign has ...
Volkswagen environmental ad blocked by ASA
22 Apr 2009 | by Hadassah Nymark
LONDON - A magazine ad promoting the Seat Ecomotive range of vehicles may not be used again after
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
