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08 Feb 2010
partnership with youth culture magazine Vice, arranged in conjunction with Mindshare. The tie-up will see Vice ...
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Special report: Experiential - From live to LOUD
17 Feb 2010 | by Robert McLuhan
the brand exposure on Kiss radio stations and in magazines such as Empire and Grazia. 'After the trip ...
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
magazine. Given the gloomy economic predictions, some brands started to cut back on their advertising ...
Ford books 12-pages in Glamour to back new Ka
13 Oct 2008 | by Alex Brownsell
's edition of Glamour magazine.
BMW repositions fun-loving Mini as cheap to run
29 Sep 2008 | by Fiona Ramsay
The work will mark a move away from recent campaigns, which have centred on branding, and toward a more direct call to buy, despite the economic downturn. The campaign, expected to comprise banner ads on car magazine and newspaper websites, will focus on key reasons to buy a Mini. The ads will drive drive ...
Men take a back seat in car marketing
23 Sep 2008 | by Alex Brownsell
' supplement and News of the World's 'Fabulous' magazine. Fiesta will also take centre stage in Ford ... drivers looking to downsize to a smaller vehicle. Gavin Green, executive director of Car magazine and one ...
The week in marketing: 16 September 2008
16 Sep 2008 | by Staff
NME offers Oasis preview Oasis is giving its fans the chance to perform tracks from its upcoming album, Dig Out Your Soul, for them-selves by releasing its sheet music and lyrics ahead of the launch. The music will be available with this week's issue of music magazine NME from 17 September ...
Thrift usurps green at top of the new consumer agenda
27 Aug 2008 | by Jane Simms
in energy bills every year. Sky Magazine also offers viewers environ-mental tips, messages and 'perks ... , not those from UK flights, which account for 5.5%. Lexus' headline claim in a magazine ad - 'High ...
Volkswagen supports Scirocco launch by sponsoring artists in travelling exhibition
20 Aug 2008 | by Staff
The work will be shown in an exhibition, 'Scirocco Studios', which opens in Glasgow on 21 August with a party hosted by Dazed Confused magazine. The exhibition will then tour Bristol, Manchester and London. Exhibitors include contemporary-furniture designer Philippe Malouin and brother double ...
MG to launch first ad campaign under Chinese owners
12 Aug 2008 | by Alex Brownsell
in automotive and lifestyle magazines, and the brand's website will be re-launched this week. A series ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
