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American Apparel banned from running revealing ads

The complainant challenged a total of eight ads that ran on American Apparel's website, which were viewed in October last year, as well as an ad in a free lifestyle magazine called Crack. The ASA banned eight out of the nine ads. American Apparel has a history of running controversial ads. In 2009 ...

Consumer insight: what marketers need to know about the New Type A woman

in magazines,' she says. Research shows that friends and family are very important to the New Type A 80 ... of features at Marketing magazine. Follow her on Twitter @nickykc ...

Consumers use social commerce to validate purchases with peers

Speaking at Conde Nast's Digital Briefing in London yesterday (22 February), David Rowan, editor of Wired magazine, said there is some "strange consumer psychology" in action, with shoppers using "Sites like Blippy, [which] are all about getting the validation of the crowd." Blippy enables consumers ...

The seven sins of content marketing

As brands continue to pour forth websites, magazines, ad-funded TV programmes and co ... Eurostar launched its in-train magazine Metropolitan, in 2010. The publication is used as a brand ... , and aims to espouse the values of a lifestyle, newsstand magazine. Arnold contends that many airlines ...

Man City star to launch own-branded clothing line

lines or magazines, or lending their names to nightclubs or restaurants. David Beckham has launched ...

All Her Majesty's brands: 10 brands the Queen can't live without

To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it fitting

Marketing magazine revamps with new design, a picture cover and refreshed content

Marketing magazine has revamped its look and content for 2012, including a move to a picture cover...overdue, one that made the magazine's opinion more obvious and reflects the marketing discipline ... business focus. The print overhaul of Marketing comes ahead of the magazine s new website, due later ...

Interactive: Twelve ideas for 2012

and editor-at-large of Conde Nast's Wired UK magazine, says the single biggest consumer trend for 2012 ...

Sky marketer scoops top prize at Brand Event Awards

are placed, subscribe here . A collaboration between Event and Marketing magazines, The Brand Event ...

Longchamp promotes latest collection with online drama

fictional fashion magazine to advertise its latest ready-to wear-collection....fashion editor at Shine magazine, and her antagonistic relationship with Trisha Barton, who has joined the magazine as the editor-in-chief. The seven episodes feature Longchamp's new collection of bags, and do ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.