04 Apr 2012
| by John Reynolds
The complainant challenged a total of eight ads that ran on American Apparel's website, which were viewed in October last year, as well as an ad in a free lifestyle magazine called Crack.
The ASA banned eight out of the nine ads.
American Apparel has a history of running controversial ads. In 2009 ...
28 Feb 2012
| by Nicola Clark
in magazines,' she says.
Research shows that friends and family are very important to the New Type A 80 ...
of features at Marketing magazine. Follow her on Twitter @nickykc ...
23 Feb 2012
| by Nicola Clark
Speaking at Conde Nast's Digital Briefing in London yesterday (22 February), David Rowan, editor of Wired magazine, said there is some "strange consumer psychology" in action, with shoppers using "Sites like Blippy, [which] are all about getting the validation of the crowd."
Blippy enables consumers ...
22 Feb 2012
| by David Benady
As brands continue to pour forth websites, magazines, ad-funded TV programmes and co ...
Eurostar launched its in-train magazine Metropolitan, in 2010. The publication is used as a brand ...
, and aims to espouse the values of a lifestyle, newsstand magazine.
Arnold contends that many airlines ...
15 Feb 2012
| by John Reynolds
lines or magazines, or lending their names to nightclubs or restaurants.
David Beckham has launched ...
07 Feb 2012
| by Staff
To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it fitting
11 Jan 2012
| by Staff
Marketing magazine has revamped its look and content for 2012, including a move to a picture cover...overdue, one that made the magazine's opinion more obvious and reflects the marketing discipline ...
business focus.
The print overhaul of Marketing comes ahead of the magazine s new website, due later ...
10 Jan 2012
| by Nicola Clark
and editor-at-large of Conde Nast's Wired UK magazine, says the single biggest consumer trend for 2012 ...
02 Dec 2011
| by Staff
are placed, subscribe here .
A collaboration between Event and Marketing magazines, The Brand Event ...
30 Nov 2011
| by Loulla-Mae Eleftheriou-Smith
fictional fashion magazine to advertise its latest ready-to wear-collection....fashion editor at Shine magazine, and her antagonistic relationship with Trisha Barton, who has joined the magazine as the editor-in-chief.
The seven episodes feature Longchamp's new collection of bags, and do ...