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Look launches 'Look What I'm Wearing'

and publish them in the next week's edition. The first selection will be published in Look magazine ... popular photographs that week, the print feature gives Look readers the chance to appear in the magazine ...

Consumers use social commerce to validate purchases with peers

Speaking at Conde Nast's Digital Briefing in London yesterday (22 February), David Rowan, editor of Wired magazine, said there is some "strange consumer psychology" in action, with shoppers using "Sites like Blippy, [which] are all about getting the validation of the crowd." Blippy enables consumers ...

Grazia releases bespoke edition to celebrate London Fashion Week

Fashion magazine Grazia has launched its spring collector's edition, the Big Fashion Issue, to mark...and Facebook. Abby Carvosso, managing director of Bauer Magazines lifestyle, said: "London Fashion Week is a ...

Tess Macleod Smith joins Net-a-Porter

In her new role, Macleod Smith who was publishing director of Hearst Magazines UK's Esquire and Harper's Bazaar until last September will report to Natalie Massenet, the founder and executive chairman of the company, and Mark Sebba, the CEO. She has been tasked with developing a new media ...

Longchamp promotes latest collection with online drama

fictional fashion magazine to advertise its latest ready-to wear-collection....fashion editor at Shine magazine, and her antagonistic relationship with Trisha Barton, who has joined the magazine as the editor-in-chief. The seven episodes feature Longchamp's new collection of bags, and do ...

Customer publishing: The evolution of engagement

Procter Gamble has launched a free monthly digital beauty magazine and Tesco is launching its own ad-funded TV show. Meanwhile, online-only brands such as Google have invested in print magazines ... . For brands that have simply out-sourced their customer magazine to an agency in the past, or created a ...

Will product placement take branded content to the next level?

Express, Daily Star and OK! magazine. Channel 5 sales director Nick Bampton points to Domino's Pizza ...

Condé Nast college to offer Vogue-branded fashion course

Magazine publisher Condé Nast is launching a fashion and design college in central London next year...by Deborah Joseph, editor of Brides magazine, who takes up the position from next month. The March 2012 edition of the magazine will be the first under Joseph s editorship. Jade Beer, who has been the acting editor of Brides magazine during Joseph's maternity leave, becomes Brides editor with immediate effect ...

Shoe retailer Dune launches first UK print campaign

produced by the titles themselves. Rachel Eagles, head of magazines at the7stars, said: "It's fantastic that a brand like Dune is starting to advertise again. Magazine readers are used to reading about Dune ...

Vogue.com to host online fashion week

owner Cond Nast's US arm announced it had partnered with Flipboard, the personalised social magazine ...

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