Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
magazine. Given the gloomy economic predictions, some brands started to cut back on their advertising ...
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The Work
08 Feb 2010
partnership with youth culture magazine Vice, arranged in conjunction with Mindshare. The tie-up will see Vice ...
Waitrose Christmas campaign looks at journeys home
14 Nov 2008 | by Miranda Fitzgerald
of its Christmas food. These will run to in newspapers, weekly and monthly magazines. ...
Bauer makes a late entry to discount designer fashion site
14 Oct 2008 | by Alison Donnelly
titles, including Grazia, Pop and Arena Homme +. Bauer is not the only publisher extending its magazine ... website, while IPC offers click-to-buy services on the online home for Look magazine. However, Bauer ... . It is brilliant at producing magazines, but the amount of high-end product available is low. It's hard to see ...
Media: Office assigns brief to FST
07 Oct 2008
its customer magazine and website....The customer title will be produced three times a year. The next issue will be bagged with Look magazine and includes a reversed cover to divide the men's and women's collections. FST has also been appointed to create a website for hair-stylist Toni & Guy, and a 150-page magazine to be distributed ...
New Look launches integrated campaign
02 Oct 2008 | by Alison Donnelly
magazine. The campaign targets 16- to 34-year-old women who are fashion-minded and motivated by celebrity ... by Zed Media. Microsite activity is created by Five by Five and New Look's customer magazine is produced ...
Levi's readies global 501's drive
09 Sep 2008 | by Ed Kemp
in style magazines including Dazed Confused, i-D and Vice. A raft of experiential activity intended ...
Debenhams hires start-up agency to for customer magazine
02 Sep 2008 | by Staff
LONDON - Debenhams has hired start-up agency Frost Publishing to handle its customer magazine..., although the magazine will continue to carry third-party ads. ...
Thrift usurps green at top of the new consumer agenda
27 Aug 2008 | by Jane Simms
in energy bills every year. Sky Magazine also offers viewers environ-mental tips, messages and 'perks ... , not those from UK flights, which account for 5.5%. Lexus' headline claim in a magazine ad - 'High ...
Andrew Walmsley on digital: Web should be in the lap of luxury
19 Aug 2008
-premium brands for his Monocle magazine and website, expecting dazzling sites and web-savvy marketing directors ... done so. Web magazine Net-a-Porter.com has been mining this seam for the past eight years ... - Online luxury goods magazine Net-a-Porter.com had revenues of £55.2m in 2007. - CoutureLab ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
