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Tess Macleod Smith joins Net-a-Porter

10 Feb 2012 | by Nick Batten

In her new role, Macleod Smith who was publishing director of Hearst Magazines UK's Esquire and Harper's Bazaar until last September will report to Natalie Massenet, the founder and executive chairman of the company, and Mark Sebba, the CEO. She has been tasked with developing a new media ...

All Her Majesty's brands: 10 brands the Queen can't live without

07 Feb 2012 | by Staff

To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it fitting

Marketing magazine revamps with new design, a picture cover and refreshed content

11 Jan 2012 | by Staff

Marketing magazine has revamped its look and content for 2012, including a move to a picture cover...overdue, one that made the magazine's opinion more obvious and reflects the marketing discipline ... business focus. The print overhaul of Marketing comes ahead of the magazine s new website, due later ...

Sky marketer scoops top prize at Brand Event Awards

02 Dec 2011 | by Staff

are placed, subscribe here . A collaboration between Event and Marketing magazines, The Brand Event ...

Longchamp promotes latest collection with online drama

30 Nov 2011 | by Loulla-Mae Eleftheriou-Smith

fictional fashion magazine to advertise its latest ready-to wear-collection....fashion editor at Shine magazine, and her antagonistic relationship with Trisha Barton, who has joined the magazine as the editor-in-chief. The seven episodes feature Longchamp's new collection of bags, and do ...

Topman 'Generation' by M&C Saatchi

29 Nov 2011

Topman has launched an online cross platform magazine called Topman Generation, by M&C Saatchi...The magazine can be viewed on the web, tablets and smartphones, and was edited by the former Dazed Digital arts and culture editor, John-Paul Pryor. The film editor was Simon Jablonski and the music editor ... social media, regardless of the patform on which the magazine is being read. Topman Generation includes ...

Marc Jacobs ad banned over child sexualisation complaints

09 Nov 2011 | by Loulla-Mae Eleftheriou-Smith

Style magazine and ES Magazine. The ad appeared in publications aimed at the over 25s, and despite neither Coty, ES Magazine or Sunday Times Style magazine receiving complaints, four readers contacted ...

Customer publishing: The evolution of engagement

04 Nov 2011 | by Nicola Clark

Procter Gamble has launched a free monthly digital beauty magazine and Tesco is launching its own ad-funded TV show. Meanwhile, online-only brands such as Google have invested in print magazines ... . For brands that have simply out-sourced their customer magazine to an agency in the past, or created a ...

The rise of the online pop-up shop

28 Oct 2011 | by Mary Cowlett

Company magazine to introduce US Design, an online pop-up shop open for just 30 days. This offered products from 76 US designers, with shoppers encouraged to download the magazine's US Design iPad app ... 's subscription to the magazine came free with every purchase. Fab.com founder and chief executive Jason ...

Will product placement take branded content to the next level?

21 Oct 2011 | by David Benady

Express, Daily Star and OK! magazine. Channel 5 sales director Nick Bampton points to Domino's Pizza ...

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