to remove filtersSubway's UK marketing chief on putting health and value at the heart of the brand
27 Jan 2012 | by Gemma Charles
(see box, page 31). It also plans to run a series of educational ads in women's magazines for the first ...
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Bacardi calls global Grey Goose vodka pitch
16 Feb 2012 | by Anne Cassidy
the designers Hassan Abdullah and Roland Mouret, in glossy magazines such as GQ and Esquire . These were ...
Pepsi launches mini cans in UK
30 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
. It will be supported by in-store and point-of-sale marketing activity, with promotional material in magazines ...
Diageo makes landmark Chinese spirit acquisition
28 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
into emerging markets and "exploring new consumer frontiers" , in a two-part interview with Marketing magazine. ...
Waitrose to launch healthy food line
06 Jun 2011 | by John Reynolds
will be supported by a quarterly customer magazine and occupy space on the Waitrose website. It is thought ...
BBC Good Food magazine launches in Asia
01 Oct 2010 | by Katherine Levy
Culinary title BBC Good Food magazine is being licensed out to a publisher in Asia from today (1...and Taiwan. It is Regent Media's first licensed food magazine in Asia. The magazine has an initial print ... 's specialist publishing output, the magazine ensures excellent quality and great value for advertisers and consumers." BBC Good Food magazine is already published under licence in Romania, the Middle East ...
Red Bull picks Elvis for digital ad task
16 Sep 2010 | by Matt Williams
distributes a free monthly sports and lifestyle magazine, The Red Bulletin, in The Sunday Telegraph. ...
Unilever partners with Asos
09 Jul 2010 | by John Reynolds
The campaign, called The Temptation 100, ties together shopping and ice-cream, and represents a guide to the season s most desirable fashion items and accessories. The campaign, planned by Mindshare, centres on a game featuring 100 items that have been selected by Asos's magazine fashion team ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
