Pepsi launches mini cans in UK
30 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
. It will be supported by in-store and point-of-sale marketing activity, with promotional material in magazines ...
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TV art critic to chair Marketing Design Awards judging
30 Aug 2011 | by Staff
's Marketing Design Awards, hosted by Marketing magazine.
Sector Insight: Baby Food & Milk
24 Aug 2011 | by Jane Bainbridge
of breastfeeding. In March 2010, the Advertising Standards Authority upheld a complaint regarding an SMA magazine ...
Things we like
18 Aug 2011 | by Staff
We always look forward to the September issue in women's magazine land - and the fat wodge of gloss that is Vogue. The mark of a good women's mag is that the editor has stuck around for a decade or so (there have been ten editors in 95 years of British Vogue), and Vogue continues to sit ...
Cheestrings to push health credentials
17 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
2010, in a TV ad supporting a new product variant, Cheestrings Spaghetti. Read Marketing Magazine ...
Chicago Town pizza launches on-pack loyalty promotion
12 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
and magazines. Richard Cooper, senior brand manager, Chicago Town Deep Dish, said: "We re really excited ...
Do brands really still need media agencies?
12 Aug 2011 | by Craig Smith
it foretells the death of nothing. It states: 'Now, we can watch a newspaper, listen to a magazine, curl up ...
Private View: Dave Trott and Thiago de Moraes
29 Jul 2011
. The next ad for Nike 1948 isn t an ad, it s an app. According to the release, it s "an interactive magazine ... an interactive magazine by a great brand in a device with a lot of possibilities for experimenting ... and good interactive bits. But for some reason, when it all comes together, the magazine feels a bit flat ...
Organic food ad banned by ASA
13 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
The magazine ad, created by The Haygarth Group, received two complaints one from an agricultural surveyor and one from a farmer. The ad used the strapline "We love organic because we care about animals". Additional text in the ad stated: "Organic means fewer drugs or antibiotics, it also means better conditions ...
Tesco launches fourth venture brand
06 Jul 2011 | by Rachel Barnes
The supermarket is rolling out the Italian brand this week. The Parioli Italian range, which features the strapline, "Per l amore del buon cibo," includes dry pastas, pasta sauces, olive oils and canned tomatoes. It has been promoted via a full-page ad in Tesco's magazine. The launch follows ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
