Brand Health Check: Muller
02 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
when a colleague pointed out that Muller had cover-wrapped Sport magazine. Other than a tenuous link ...
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All Her Majesty's brands: 10 brands the Queen can't live without
07 Feb 2012 | by Staff
To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it fitting
Subway's UK marketing chief on putting health and value at the heart of the brand
27 Jan 2012 | by Gemma Charles
(see box, page 31). It also plans to run a series of educational ads in women's magazines for the first ...
Trading places: this week's people moves
27 Jan 2012 | by Daniel Farey-Jones
, the specialist magazine group, has hired Nick King from News International as digital commercial director ...
Lurpak and Observer Food Monthly magazine in year-long deal
20 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
The Observer Food Monthly magazine has agreed a year-long media partnership with Arla butter brand...The joint venture, developed by Carat, will launch with a Lurpak cover-wrap of the Observer Food Monthly magazine on Sunday (22 January). Planned promotional activity for the brand will include 12 advertorials spread out over the next year in a column written by Edith Bowman, who will focus on one seasonal ...
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
Manchester office in March, following her company's loss of the regional sales contract for Bauer's magazines ...
Marketing magazine revamps with new design, a picture cover and refreshed content
11 Jan 2012 | by Staff
Marketing magazine has revamped its look and content for 2012, including a move to a picture cover...overdue, one that made the magazine's opinion more obvious and reflects the marketing discipline ... business focus. The print overhaul of Marketing comes ahead of the magazine s new website, due later ...
Coca-Cola Christmas: The 50s
25 Dec 2011 | by Georgina Brazier
Coca-Cola developed new advertising slogans that were used across magazine campaigns in the 1950s...was recognised around the world, appearing on calendars, magazine ads, shop displays, billboards and more. 1953 - Magazine Ad The 1953 Coca-Cola Santa artwork features one of the longest lasting slogans ...
Coca-Cola Christmas: The 60s
25 Dec 2011 | by Georgina Brazier
1961 magazine ad - based on the "When Friends Drop in" original oil painting In 1961 Sundblom created an image of Santa trying to quiet the family dog. The original oil painting measures more than three feet wide. The ad first appeared in the US in December editions of Life, The Saturday Evening ...
Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
OUT OF ROYAL FAVOUR We've all been there: settled in, scrutinised the in-flight magazine ...
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