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Review of the Year: Top 10 marketing moments of 2011

The Sunday Times Style magazine starts printing festive features extolling the virtues of Secret Santa ...

Watchdog bans 'boob jobs' outdoor ad

The poster, in the style of a magazine cover, advertised breast-enhancement surgery. It featured a woman in a strapless top under a headline that read "Cosmetic". The following text stated, "Boob jobs", "same day surgery", and "consultant plastic surgeons", alongside "get more, pay less". The ASA ...

Shelter uses 'real' homeless in Christmas campaign

. The campaign spans London Underground panels and print ads in national newspapers and magazines, over the next ...

Private View: Dave Trott and Thiago de Moraes

. The next ad for Nike 1948 isn t an ad, it s an app. According to the release, it s "an interactive magazine ... an interactive magazine by a great brand in a device with a lot of possibilities for experimenting ... and good interactive bits. But for some reason, when it all comes together, the magazine feels a bit flat ...

L'Oréal cosmetics ads banned after MP complains

Swinson, Lib Dem MP for East Dunbartonshire, complained to the advertising watchdog that a magazine ad for Lanc me s Teint Miracle foundation and another magazine ad for Maybelline s The Eraser foundation were misleading, because of the alterations. Both ads were created by US-based agency Gotham ...

Knorr's claims of gravy superiority over Bisto knocked back

Knorr owner Unilever ran the two ads, created by Torch B2B, in a catering magazine. The first showed an image of a tub of gravy granules and bragged that Knorr offered "Unbeatable taste vs. Bisto," with smaller text claiming "Knorr has unbeatable scores for taste, appearance, consistency and aroma when ...

Census ads target young adults

message to fill out the Census. Six weeks of editorials in magazines such as Heat and More, some ...

Marie Curie Cancer Care targets wider audience via TV

-air advertorials, sponsorship, print ads in Classic FM magazine and on its website. The charity, which offers ...

Initiative launches no-cost global campaign for diabetes charity

on television, radio, online, email, outdoor, and in newspapers and magazines. The World Smiles, which ...

Starcom launches carbon emissions tracker for ad campaigns

concept to impact, and takes account of activity in TV, radio, outdoor, magazines, newspapers, digital ... , magazine and newspaper media, to printers and publishers, logistics and transportation companies, and data ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.