Things we like
31 May 2012
magazine publishing, and its latest offering for advertisers shows that it has both its editorial ...
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How digital can turn a great story into a super-franchise
31 May 2012
- with Puffle Launch, the first app from Club Penguin, as well as a Club Penguin magazine and books ... , children solving puzzles in the magazine will earn coins that can be used to credit their online account ...
Brand Manager of the Week: Andy Irving
30 May 2012
Magazine and pestered the editor until he took me on. What was your finest hour? Working ...
Think BR: Inadvertent advertorial?
30 May 2012 | by Helen Bowyer
customer magazine for a DIY store. The latest piece is on how to erect and paint sheds and you are looking ... the publication as a whole is editorial or advertising. Arguably, customers reading a retailer magazine expect ... magazine or a national newspaper, inadvertent advertorial can be costly. Remember, it only takes one ...
Ocean Outdoor partners with TalkSport for summer sport bulletins
22 May 2012 | by Maisie McCabe
, the free Sport print magazine and digital out of home. Other outdoor media owners already display news ... , managing director of TalkSport and Sport magazine sales, said: "This summer is a carnival of sport and we ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
. Marketing magazine caught up with Gilbert at Media360 to gauge his reaction to Facebook's historic IPO
All About ... The PPA conference
17 May 2012 | by Nick Batten
, publishers do not seem to have lost sight of the most important element of magazine publishing: content ... commercial and content. Ella Dolphin, the group publishing director of Hearst Magazines, and Luke Bozeat ... magazine brands can meet these needs. Dolphin told the conference that new digital platforms have given ...
My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
, while I flick through the Sunday Times Style magazine. Tuesday The downside to staffing up ...
One publishing chief who still believes in print
10 May 2012
He loves magazines but the boss of Hearst International, Duncan Edwards, says content is the real...working at Media Week, Edwards joined The National Magazine Company in 1989, where he saw the UK company grow from nine magazines in 2000 to 19 magazines and various supporting digital assets in 2009. Having witnessed some of the biggest changes in the magazine industry over the past ten years ...
Do media plans need mags?
10 May 2012
. "Publishing+" sums up the magazine medium's continuing (and very understandable) ontological insecurities ... recent report from ZenithOptimedia, which forecast that the consumer magazine medium would keep ... executive of M/SIX, Jessica Burley, who is the former managing director of Hearst Magazines' UK operations ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
