McLaren Automotive brings in Nissan's Wayne Bruce
23 May 2012 | by John Owens
was an automotive journalist with UK-based CAR magazine. Levine said: I am so excited to have Wayne on board ...
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Scout Media hires former Radio Times ad director
28 May 2012 | by Nick Batten
, the publisher of Scout London, the new free weekly magazine for London's social life....with ad teams at The Spectator, Sunday Mirror Magazine, Sunday Mail Magazine and People TV Magazine, over his 20-year career in magazine advertising. Mercer said: "London is hosting the biggest sporting ... will instantly trust the freemium magazines they're given during the games. "They'll respond by going to Scout ...
The7stars appointed by Ibiza Rocks Group for first full marketing campaign
18 May 2012 | by Nick Batten
and online, and also includes a partnership with major dance music and club culture magazine, Mixmag ...
Hubert Burda sells Love it! And Full House! magazines
17 May 2012 | by Nick Batten
published by News International's defunct magazine arm News Magazines, but was sold to Hubert Burda Media ... . The sale leaves Hubert Burda with seven monthy or bi-monthly magazines in the UK. It publishes more than ... magazine called Landlove , aimed at serving the lifestyles of women aged 35-plus. Fabrizio D Angelo ...
Bauer launches knowledge-led mag Wonderpedia
02 May 2012 | by Nick Batten
Bauer Media is preparing to launch Wonderpedia, a monthly knowledge-based magazine offering a...The magazine will launch on 24 May with a cover price of 1.99, and will carry the strapline, 'Discover something new'. The concept behind the magazine is to tap into the curiosity that Bauer claims ... including Empire, Digital Photographer and Trail magazine. It will be accompanied on 10 May by a free ...
Hearst Magazines launches women's quarterly
11 Apr 2012 | by Nick Batten
Hearst Magazines UK has launched a quarterly magazine called Good Ideas, aimed at 35- to 50-year...responsible for Good Housekeeping. To make the magazine more tablet-friendly, Good Ideas has smaller ... . The magazine consists of 164 pages including interviews with inspiring women, and expert beauty and health tips ... 're delighted to launch Good Ideas and believe we've produced a great magazine that keeps a new audience ...
MagazineCloner launches magazine newsstand for Facebook
05 Apr 2012 | by Nick Batten
Publishing services company MagazineCloner claims to have launched the first magazine newsstand app...The app contains all the magazines featured on MagazineCloner's existing online newsstand, Pocketmags. Pocketmags enables Facebook users to purchase, read and recommend digital magazines, without ... to read magazines on whichever platform is convenient to them. Patrick Knight, MagazineCloner ...
Hearst appoints Swan as head of ad operations
29 Mar 2012 | by Nick Batten
Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its...Swan, who starts the newly created role with immediate effect, will be responsible for overseeing the delivery of all advertising and paid-for-content across Hearst UK's 21 magazine websites and digital ... Dhabi Media Company, Global Radio and Autotrader. Hearst Magazines UK claims to reach more than 24 ...
The Economist Group acquires TVC Group in move to create content
14 Mar 2012 | by Sara Luker
. TVC will join other Economist Group brands that include The Economist magazine, Economist ...
House PR brought in for landmark TCM series launch
13 Mar 2012 | by John Owens
previews and highlights sections of national magazines and newspapers, with promotion covering online media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
