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Understanding the customer journey

by category, magazines, radio, online, TV and press all have a share of the honours. But in all categories ...

Think BR: Inadvertent advertorial?

customer magazine for a DIY store. The latest piece is on how to erect and paint sheds and you are looking ... the publication as a whole is editorial or advertising. Arguably, customers reading a retailer magazine expect ... magazine or a national newspaper, inadvertent advertorial can be costly. Remember, it only takes one ...

Guardian News & Media racks up nominations for AOP's 2012 Awards

Magazines has also bagged five nominations. AOP introduced two new categories this year: Social Media ... magazine portfolio on Apple Newsstand - Future Guardian iPad Edition - Guardian News Media Four ... - Guardian News Media Digital Spy - Hearst Magazines UK Goodtoknow.co.uk - IPC Media Shortlist ...

Think BR: Publishing's multi-platform future

on that platform in such a short space of time has been astonishing. Digital magazines in all their forms have ... about their business with the same confidence they ever have. A staggering 3.3m magazines ... s audiences with launches from Bauer Media, Hearst Magazines UK, Immediate Media and IPC Media. And, take ...

Youth and social media

magazines, they also now have an expectation that they can access content whenever and wherever they want ...

Trading places: this week's people moves

Media has appointed Hello ! magazine ad director Jacque O'Donnell to the position of Radio Times ...

Trading Places: this week's people moves

Magazines UK has appointed News International's Lee Wilkinson to the newly created role of product ...

Five digital ad formats that make a difference for your brand

-page magazine ad vs a small classified. Yes, format matters. Online, larger ads that occupy a bigger portion ... ? According to eMarketer, people spent 25% less time reading newspapers and magazines over the past two years ... . As people spend less time with magazines, advertisers must find new ways of delivering a powerful branding ...

Trading Places: this week's people moves

has appointed Sarah Tsirkas to head of magazine brands in a move that reflects the agency's ongoing ... appointed Matt Salmon , group commercial director at Hearst Magazines UK , as head of agency sales. Salmon ... will lead a 50-strong division across three agency teams. ( Media Week ) Richard Hayes , magazine sales ...

Think BR: The UK loves magazines, but circulations only tell part of the story

is similar for consumer magazine brands. Look beyond the battle of Christmas Day Consumption ... to see how these mechanics impact on magazine brands ultimate reach, and ABC is certainly gearing up ... distribution has remained relatively stable at around the 1.25bn mark or around 20 magazines per person ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.