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Bloomberg Businessweek 'brand campaign', created in-house

of the magazine and build on its editorial and commercial strengths....The campaign, created in-house, promotes the title s new Europe and Asia editions, launching in early 2012. The campaign will run across digital screens in airports and on 48-sheet posters at rail stations. The images are inspired by topical stories in the magazine. ...

Private View: Dave Trott and Thiago de Moraes

. The next ad for Nike 1948 isn t an ad, it s an app. According to the release, it s "an interactive magazine ... an interactive magazine by a great brand in a device with a lot of possibilities for experimenting ... and good interactive bits. But for some reason, when it all comes together, the magazine feels a bit flat ...

Private View: Jon Williams and Paul Rees

been raised. You've got a year to go ... Magazine Editor Paul Rees Editor-in-chief, Q magazine The advent of Sky+, let us be entirely frank, may have been celebrated for many ...

Private View: Russell Ramsey and Mark Lund

A poster for Elephant magazine provides Russell Ramsay and Mark Lund with some light relief after..., in this case. A well-designed, simple poster for Elephant magazine that doesn't try to include too much content ... perfect poster. With less than one word and a single visual, the 48-sheet for Elephant magazine is a ...

Elephant Magazine 'elephant' by M&C Saatchi

M&C Saatchi has created an outdoor and press ad for Elephant, an arts and visual culture magazine.

Sabotage Times ‘Sabotage Times app’ by Dare

Dare has created a smartphone app to support the Sabotage Times, the online magazine

Elle 'wear it your way' by DHM

Elle magazine has launched a TV and online ad campaign.

Daily Mail 'upgrade with the Daily Mail' by M&C Saatchi

The campaign includes five TV spots each highlighting different sections of the paper such as the Femail section and Weekend magazine. The Femail section is promoted in a spot called Mirrors , which sees a thirty-something woman circling a room of full-length mirrors. Each reflection shows her in a ...

She magazine 'rebrand marriage' by Publicis Dialog

magazine, portraying marriage as 'sticking a finger up at the world'....The work was developed to run in the Valentine s issue of national women s glossy, She magazine. ...

Daily Telegraph 'I-Spied' by Adam & Eve

Adam Eve has created a series of six DPS press executions running for consecutive weeks in Stylist magazine and Telegraph fashion magazine Stella to launch the Telegraph I-SPIED fashion website. The ads aim to illustrate how the Telegraph's fashion editors and experts spy the best fashion ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.