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Brand Manager of the Week: Andy Irving

30 May 2012

Magazine and pestered the editor until he took me on. What was your finest hour? Working ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

21 May 2012 | by Noelle McElhatton

. Marketing magazine caught up with Gilbert at Media360 to gauge his reaction to Facebook's historic IPO

Tesco extends branded portfolio content with TV plans

09 May 2012 | by Matthew Chapman

Magazine Kids Book Club, according to Maureen Rice, editorial director at Cedar Communications, which ... rolling out the scheme to events. A Tesco Magazine iPad app is also in development, as the supermarket ... -channel retailer, so we have to be a multichannel content provider, said Rice. Cedar claims Tesco Magazine ...

River wins brief to publish Co-op event magazine

01 May 2012 | by Nick Batten

River Publishing has won the contract to publish a 32-page A5 magazine that will accompany The Co...entertainment for the family. The Village Magazine will be handed out to visitors at a number of Co ... and inspiring event and we're delighted to be supporting it in the publication of their magazine" Selina ... publisher for The Village Magazine and we're delighted to be working with them. They really understand what ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ...

VIDEO: Young people experience the Olympic Park's sporting legacy

24 Apr 2012 | by Georgina Brazier

Marketing Magazine's John Reynolds was out and about at the Olympic Park at the weekend to speak

The myth of the ageless society

19 Apr 2012 | by David Benady

relief. Holland Barrett's marketing director, Phil Geary, points to the brand's customer magazine ... that people don't aspire to be older. The cover of the magazine needs to pass the "Tube test" - would people ... on the cover, it turns off younger audiences.' To avoid this problem, the magazine's cover is often pitched ...

Benetton to broadcast London exhibition on stores' videowalls

26 Mar 2012 | by Matthew Chapman

The London exhibition, which will run from 3 April-13 April at the Design Museum, is called 'Happiness and other survival techniques' and is inspired by themes that the retailer's Colors magazine ... of the Colors magazine alongside other in-store initiatives inspired by different cultures, young people ...

Yahoo sues Facebook in first social media patent case

13 Mar 2012 | by Sarah Shearman

's Marketing magazine for an analysis on the ongoing patent wars. Follow Sarah Shearman on Twitter ...

Morrisons to launch first supermarket magazine iPad app

09 Mar 2012 | by Matthew Chapman

Morrisons will become the first bricks-and mortar-supermarket to launch its magazine as an iPad app...Online grocer Ocado already has an iPad app for its magazine, which is more focused on lifestyle ... screen. Morrisons' app will coincide with the redesign of the in-store magazine and will include ... produces of the print version of the Morrisons Magazine. Morrisons has brought in food photographers ...

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