Women on top
11 May 2010 | by Nicola Clark
of a recent report, entitled '21st Century Woman' and published in Glamour magazine, suggest ... importance to traditional channels such as magazines. It would seem then that any brands targeting ...
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Masterclass: Personalised ads
13 May 2010 | by David Tiltman
at Trader Media Group, which publishes a range of multi-platform magazine brands including Auto Trader ...
Brand Health Check: Cosmopolitan
17 Mar 2010 | by Nicola Clark
the magazine to the forefront of popular culture and generating a massive scandal. Almost 40 years on, naked ... is the second-biggest women's magazine after Conde Nast's Glamour - posted a 4.5% year-on-year decline ... -off aimed at teenagers - CosmoGirl! - was axed in December 2008. Critics claim that the magazine ...
BBC rivals start to circle
09 Mar 2010 | by John Reynolds
the BBC's web output, and the possible sale of its magazine unit. Many brands admitted they were keeping ... media brands, notably the prospect of household-name magazines such as Top Gear being put up for grabs ... 50% of speech during the daytime. BBC WORLDWIDE - Move away from publishing magazines in the UK ...
Jeremy Lee on Media: Unproven and unworkable
03 Mar 2010 | by Jeremy Lee
, Papadopoulos recommends that retailers should adopt a mandatory code that ensures that these magazines ... analysis, Papadopoulos would have noticed that the lads' magazine sector has been in a downward spiral ... the extent to which photographs in magazines that target teen and pre-teen audiences have been airbrushed ...
The Work
08 Feb 2010
partnership with youth culture magazine Vice, arranged in conjunction with Mindshare. The tie-up will see Vice ...
Marketing Direct: List Report 2009
24 Feb 2009 | by Noelle McElhatton
has a varied product range embracing magazines, DVDs and financial services. 'We still need volume ...
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
magazine. Given the gloomy economic predictions, some brands started to cut back on their advertising ...
Coty substitutes Zinedine Zidane for Chelsea's Cech
09 Dec 2008 | by Ed Kemp
Former World Player of the Year and FIFA World Cup Winner Zidane had been the face of Active Skincare since 2005, when he appeared in a series of global advertising campaigns across men's lifestyle and entertainment magazines. Cech, 26, arrived at Stamford Bridge in the summer of 2004 from French club Rennes ...
Dreams to sponsor Celebrity Big Brother
09 Dec 2008 | by Fiona Ramsay
on 2 January. Channel 4 is understood to have approached Heat magazine and 118 118 as potential ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
