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Nike 'Nike 1948' by AKQA

The free app is an interactive magazine on the world of London sports culture, including a mix of archived material from print and new content. The app also features interactive content from local artists, writers and film-makers. Future editions of the app will be released on a quarterly basis and a new ...

Iceland 'moulin blanche' by Beta

in the ad appears in the Iceland Christmas magazine along with the brand s website and Facebook page. ...

John Lewis 'autumn/winter' by Adam & Eve

The print campaign will feature in glossy magazines and on London Underground sites throughout September, and will be accompanied by an email and search marketing push and online banner ads. Each execution shows a selection of some of the own-brand and branded products from the retailer s Autumn ...

Financial Times 'How To Spend It' by DDB

The Financial Times has launched a new online and print ad campaign for How to Spend It magazine

eBay 'come to think of it' by Goodby, Silverstein & Partners

The work is supported by magazine executions, digital vignettes and three rich media executions focusing on eBay s core categories, including clothes, home garden and tech products. Video 1: snowboard Video 2: thought Video 3: vest Video 4: little black dress Video 4: camera Video 5 ...

Tesco 'The Checkout Girl Campaign' by The Red Brick Road

The six Tesco employees, chosen from hundreds of hopefuls, shed their uniforms and don the supermarket s fashion clothing range in six executions, each featuring the model s name and Tesco store they work in. A selection of women s fashion magazines will feature the ads from 13 September to November ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.