Click 
to remove filters
Customer magazines are becoming more popular because they offer a way of reaching customers...New research has shown that the customer magazine sector is thriving despite the advertising ... magazines come to the fore. By achieving both brand and sales objectives, they offer the best of both worlds ... . The USP of customer magazines identified by many clients is that they create a dialogue with customers ...
HONG KONG - AOL Time Warner has closed three magazines including Asiaweek magazine, which...Consumer technology title On Magazine , formerly known as Time Digital , is seen as the most significant closure. On Magazine has a circulation of 1.5m in the US and until recently was distributed free with Time magazine and AOL subscriptions. Also being closed is Family Life , which is published by Time ...
A wealth of recent statistics has shown that customer magazines have become an important part...driven by the increasing trend by brands to invest in direct media and the fact that magazines are proven ... with the Royal Mail, commissioned Tim Lucas, chairman of the Magazine Advertising Group, to write a report that analysed the role of customer magazines in relation to other media, presented the business "case ...
LONDON - News Corporation-owned BSkyB has handed its main customer magazine contract to News...News Magazines, the recently launched division of Sky sister company News International, will take over Sky Magazine next summer. It is the first customer magazine win for the division, which was created last year to take News International into the consumer magazine arena. The titles it has launched ...
capitalists BC Partners, has acquired two expatriate antipodean free magazines, TNT and Southern Cross....magazines, TNT and Southern Cross. The deal, which includes related websites, is said to be the company ... the merger of GMG and BC Partner’s interests in Auto Trader magazine. It recently invested 20m in Auto ... were founded in London by brothers Ghadir and Ali Razuki, who also own magazines in Australia and New ...
of the customer magazine medium, has proven that they actively engage with readers and answer a number ... to interact with a brand as a result of reading a customer title. The customer magazine is not the hard ... , the Advantage Study has shown that customer magazines actively engage the reader on average for 25 minutes ...
LONDON - UK consumers are spending around £2bn a year buying magazines, an increase of 72% from 10...The survey, published to coincide with the PPA s consumer PR initiative Magazine Week this week, found UK retailers sold 20m magazines each week, which equates to 28 magazines every second of every day. Some 23% of those surveyed spent more than 10 a month on magazines and on average, each magazine ...
position on its Saturday and Sunday magazines....As agency group head, she will report to magazine advertisement manager Rachael Drew. Welham, 28, was previously magazine development manager. From this week, she will lead the magazines' agency sales efforts. In addition, she will develop the Telegraph's successful fashion supplements, which are published every March ...
Tesco could be ready to avert a legal battle with the magazine publishing industry if the industry...LONDON (Brand Republic) – Tesco could be ready to avert a legal battle with the magazine publishing industry if the industry offers a compromise to Tesco’s reform of the way magazines and newspapers are distributed in the UK. Tesco has indicated it would be prepared to work towards a compromise whereby ...
LONDON - Free music CDs attached to the front of magazines do not boost record company sales...how effectively they drive sales; magazines and newspapers putting pressure on the industry to obtain ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
