Media choice: Essentials
22 Jun 2005 | by Leah Annett, Head of magazines, Starcom
schedule. However, competition is strong, and more beautiful magazines cost less than £2, so a cut ...
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Media choice: Happy
20 Apr 2005 | by Caroline Jones, Head of magazines, Starcom Mediavest
A magazine dedicated to shopping; what more could a girl ask for? At first glance Happy appears...The 'we love' sections will need to earn their credibility before their opinion is accepted. Surely readers will turn to the more trusted magazine brands for this advice? Happy's editorial content does not compare with the more established glossies. It is a quick read, and would only be a ...
Media News: Media choice - Grazia
16 Feb 2005 | by Leah Annett, Head of magazines, Starcom Motive
Emap is sparing no effort in its attempt to emulate the success of lads' weeklies, Zoo and Nuts, with Grazia, its groundbreaking weekly fashion title. It has £17m marketing support, a 600,000 print run and a competitive £1.50 cover price. It is not just the weekly frequency that marks it out as different....
MEDIA: media watch; Magazines
22 Aug 1996
Consumer magazines are pushing to bring new advertisers on board, with group delegations from...Consumer magazines are pushing to bring new advertisers on board, with group delegations from the magazine groups trying to persuade current and new advertisers to put more money in. A major coup for IPC and the National Magazine Company in May was Unilever s commitment to spend pounds 40m over three years, doubling ...
Teen magazines: Walking away
09 Jun 2004
The decline in sales of teen magazines, forcing last month's closures of two of the sector...' trend, teen magazines have lost more than a third of their sales - down from 3.2m in 1997 to 2.1m ... youth would not be seen dead reading a magazine that overtly targets teens. So brands with teenages ... and Bliss. Instead, teenage girls are trading up to young women's magazines, such as Glamour and Company ...
People moves: News Magazines
08 Mar 2006
Amanda Marsden has been appointed brand manager at News Magazines. She will be responsible for Love
MEDIA WATCH: Internet Magazines
06 Feb 1997 | by RAYMOND SNODDY
The growth of the Internet has prompted a myriad of magazine launches in the past two years...The growth of the Internet has prompted a myriad of magazine launches in the past two years ... in this crowded magazine market. This week Wired, published by Wired UK, announced it is to fold after ... . Future s .net is aimed at the consumer market, while Emap Computing s Internet magazine and Paragon ...
MEDIA WATCH: MOVIE MAGAZINES
23 Jan 1997 | by RAYMOND SNODDY, Financial Times media c
-olds. But there is a male bias to movie magazines, with men accounting for almost 70% of Empire s readers. Movie titles have always positioned themselves as men s magazines and pitch for business against male ... . Emap Metro estimates the film magazine market is worth around pounds 3.5m in advertising revenue ...
CUSTOMER PUBLISHING: Winning magazines
27 Nov 2003 | by Jennifer Hiscock
as Customer Magazine of the Year. Nearly 400 guests were in the ballroom of the Dorchester Hotel last week ... that they contributed to sales of products in the magazines or to uptake of membership. Those that achieve both ... the judges for their efforts. GRAND PRIX: CUSTOMER MAGAZINE OF THE YEAR Title: ideas Client ...
News Magazines adds to portfolio
22 Feb 2006
News Magazines, the consumer publishing arm of News International, is planning to launch its third...The company unveiled weekly reality title Love it!, its first consumer magazine, earlier ... newsstands in March. There has been speculation that News Magazines is considering launching a men's title since it hired Karl Marsden, former group commercial director of IPC Ignite's men's magazines division ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
