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OgilvyOne has launched the first phase of enhancements to British Airways Executive Club loyalty programme with a new visual identity, new currency and customer engagement tools including a new digital magazine and interactive map. Together with British Airways and Avios, OgilvyOne has created ...
The campaign includes five TV spots each highlighting different sections of the paper such as the Femail section and Weekend magazine. The Femail section is promoted in a spot called Mirrors , which sees a thirty-something woman circling a room of full-length mirrors. Each reflection shows her in a ...
The spot sees a gaggle of puppets who work at a magazine joining forces in a co-ordianted dance towards the Diet Coke machine. ...
Publicis Conseil has unveiled a new provocative TV spot to promote Le Monde magazine....The tagline: "Bring the world into focus" aims to demonstrate that the magazine looks to represent all its readers varied and diverse opinions and interests within its pages. ...
. The ad is part of a 2.7m marketing campaign which also includes press ads in Empire film magazine and a ...
Look, the UK s best-selling weekly glossy fashion magazine, has unveiled its first national TV ... the campaign was to establish Look as the authority on high street fashion, while driving sales of the magazine ... of the magazine, but also unpacking the lives of the reader. It features the line: Have it all . ...
Topman has launched an online cross platform magazine called Topman Generation, by M&C Saatchi...The magazine can be viewed on the web, tablets and smartphones, and was edited by the former Dazed Digital arts and culture editor, John-Paul Pryor. The film editor was Simon Jablonski and the music editor ... social media, regardless of the patform on which the magazine is being read. Topman Generation includes ...
The work is supported by magazine executions, digital vignettes and three rich media executions focusing on eBay s core categories, including clothes, home garden and tech products. Video 1: snowboard Video 2: thought Video 3: vest Video 4: little black dress Video 4: camera Video 5 ...
The ads, created by Rainey Kelly Campbell Roalfe/Y R, show animated characters cheering on their favourite football team in a bid to highlight Virgin Media s range of "perfect packages" available for every fan. Print ads are running across national newspapers and specialist magazine Sport, while ...
An Iceland commercial featuring Kerry Katona achieved the second highest recall in any particular week in the 51 weeks to 31 October 2007, according to Marketing magazine s annual Adwatch of the Year. The commercial in which Kerry Katona enthuses about various roast from frozen Christmas joints hit ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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