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of the customer magazine medium, has proven that they actively engage with readers and answer a number ... to interact with a brand as a result of reading a customer title. The customer magazine is not the hard ... , the Advantage Study has shown that customer magazines actively engage the reader on average for 25 minutes ...
LONDON - Financial Times owner Pearson is set to auction its FT Business magazine arm after talks...The talks were understood to have got under way in March for the sale of the group, which includes magazines such as Investors Chronicle, Financial Adviser, The Banker, Investment Adviser and Pensions Week ... after it was announced that Pearson was to sell the magazines. His bid was thought to have been backed ...
The sell-off by the Franco-American group includes the Builder Group, which publishes Property Week and The Builder . Property Week is a rival to Reed's Estates Gazette . Other titles being sold include Le Moniteur , the largest weekly magazine for the construction industry in France ...
LONDON - Emap, the publisher of Heat and FHM magazines, is expecting to report full-year revenues...In a trading update issued this morning, Emap revealed that its consumer magazines in UK were ... magazine ad market while it also described circulation prospects as weak. International consumer magazines dipped, down 6% during the year, while the business-to-business division was hit hard ...
LONDON - BBC Magazines has appointed integrated agency Geronimo to develop a loyalty programme...Geronimo was appointed following a three-way pitch and has been asked to create loyalty campaigns for BBC Magazines key children s titles, including CBeebies Weekly, Dr Who Adventures and Girl Talk ... director at BBC Magazines , said: We were very excited by the creativity that Geronimo showed ...
NEW YORK - Time Warner is to sell 18 magazines to Swedish publishing group Bonnier Group for more...to a report in The New York Post. The deal include magazines such as Field Stream, Outdoor Life, TransWorld Snowboarding, Yachting, Salt Water Sportsman, as well as 11 other magazines in the Time 4 Media Group, as well as titles in the Parenting Group, which includes Parenting and Baby Talk magazines ...
for customer magazine publishers, suggests that magazines put brands in touch with hard-to-reach audiences....The APA Advantage Study, carried out by Millward Brown, says customer magazines have a 55 ... half or more of a customer magazine. The group also spend 30 minutes browsing such publications, five ... campaign." The study also shows that 61% of men interviewed think customer magazine brands are relevant ...
LONDON - Following speculation on the deal last week, BBC Magazines has confirmed it has acquired...of specialist titles to Origin's Bristol headquarters including BBC History magazine, BBC Wildlife and BBC Music Magazine. The move sees the formation of a BBC Magazines specialist publishing arm. The BBC said the move would see the titles benefit from Origin's long experience in producing such magazines profitably ...
LONDON - Galleon CI, the magazine subscriptions company, has rebranded itself as Dovetail a year
LONDON - Adstream, the digital asset management company, has agreed a deal with BBC Magazines...BBC Magazines said it would be using its in-house division SmartRepro and Adstream, to improve ... , will affect all 31 BBC Magazine titles, including Olive, Good Food and Wildlife. Adstream said around 8 ... operations at Adstream, said: By encouraging its advertisers to switch to digital delivery, BBC Magazines ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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