11 Nov 2002
| by Jennifer Whitehead,
male full-frontal nude ads for the new men's fragrance M7 in the magazines The Face, i-D and Dazed...A cropped version of the ad has already made its appearance in a UK outdoor campaign but the more controversial ad, in which the model's penis is clearly visible, will feature in the three style magazines ...
campaign for Opium, which showed the model naked, legs akimbo, in a widespread outdoor and magazine ...
31 Jan 2002
over statistics of ad volumes for the American magazine market in 2001, assisted by my trusty props....
First, the broad picture. According to the numbers, the top 200 magazines posted an average 11.7% drop ...
for guessing the biggest losers were the business magazines that, riding the new-economy zeitgeist, briefly ...
by 40-plus per cent. Add the general business magazines, anything to do with computers and technology ...
11 Oct 2002
BBC Magazines has won a pitch to work with the Unilever brand Persil on its "Get creative...The magazine company pitched against other publishers and national press for the £500,000 cross-media spend. Initiative Media Associations, a division of Unilever's media agency, Initiative Media, handled the pitch.
Eight BBC titles, including Radio Times and BBC Good Homes, will run advertorials ...
10 May 1996
| by ALASDAIR REID
Alasdair Reid questions if Lever s ad deal with men s magazines will set
a trend...Alasdair Reid questions if Lever s ad deal with men s magazines will set
a trend ...
of
the press budget in men s magazines such as Loaded and GQ.
Could fmcg brands become a significant new ...
of these
magazines come from what used to be called the style and grooming
sector, so won t soap powder ads blow ...
16 Apr 1999
magazine currency of perfume
tip-ons, but revealed an Audi instead of a perfume sample.
...
27 Mar 1998
| by STEFANO HATFIELD, editor of Campaign
Awards won by BMP DDB in the consumer magazine section include a
bronze and a silver...Awards won by BMP DDB in the consumer magazine section include a
bronze and a silver in the computers and consumer durables category for
Sony s nose stander ; a bronze and a silver in the grocery, soft drinks
and household category for the National Dairy Council s milkman ; and a
bronze ...
04 Aug 2004
| by Sam Matthews,
LONDON - Hearst Magazines is to launch Shop Etc, the first magazine dedicated to fashion, home...The magazine will launch on August 17 in the US and will be divided into three sections, covering ...
-to-retail genre has really taken off with consumers, and we felt the time was right to launch a magazine at Hearst ...
Magazine Company's Company and Conde Nast's Cosmoplitan in the UK and Mademoiselle in the US, which ...
12 Jun 2006
| by by Daniel Farey-Jones
LONDON - Customer magazines for Sainsbury's, Marks & Spencer and Waitrose have all done well in a...consumer and customer magazines.
In the six months from October 2005-March 2006, Sainsbury's Magazine ...
more readers to its Your M S magazine. With 3,986,000 readers, it was up 9% from 3,652,000.
Waitrose ...
Magazine remains the most read title, but lost 8% of its readership from 5,849,000 to 5,392,000.
Ideas ...
09 Nov 2004
| by Daniel Farey-Jones,
LONDON – Procter & Gamble is favouring the internet over customer magazines for communications...was producing the website.
P&G said it currently had no plans to continue the customer magazine it has produced with John Brown Citrus Publishing. The trial issue of the magazine, called Mustard, was sent out ...