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OgilvyOne has launched the first phase of enhancements to British Airways Executive Club loyalty programme with a new visual identity, new currency and customer engagement tools including a new digital magazine and interactive map. Together with British Airways and Avios, OgilvyOne has created ...
Last week saw two major magazine publishers announce plans to launch travel titles in the UK next...Last week saw two major magazine publishers announce plans to launch travel titles in the UK next year. Conde Nast confirmed that it will be launching a version of its US magazine, Traveler ... failed to rise above the 50,000 mark. BBC Magazines claimed the monthly title s decline had been ...
LONDON - Emirates, the Dubai-based airline, is planning to axe its printed in-flight magazines...The move is designed to help reduce fuel emissions and is part of its cost-cutting measures. Emirates' printed materials include its Open Skies in-flight magazine, its Portfolio business magazine ... of magazines, Emirates plans to feed similar content into its in-flight entertainment system, including news ...
Stelios Haji-Iannou, the owner of easyJet, plans to publish a range of magazines targeting his business interests of airlines, car rental, internet cafes and financial services. - Sunday Express. ...
Asia's biggest airline brand Cathay Pacific has hired ACP Magazines to produce six customer...The Australian magazine company picked up the business after a protracted pitch against Story ... magazines in addition to Cathay Pacific's existing portfolio. These include Discovery, its in-flight title with a print-run of about 200,000; an in-flight shopping magazine; and Executive Club, which has a ...
Life, its award-winning in-flight magazine. Eighteen months ago, publishing house Premier Magazines was told to relaunch High Life to a fresh brief. The new-look magazine appeared last September and has ... t this overplaying the importance of the humble in-flight magazine? Logic suggests otherwise. Most ...
Until recently, there has been a tendency to view membership magazines as the poor relatives...Until recently, there has been a tendency to view membership magazines as the poor relatives of their more high-profile counterparts: customer magazines. Yet there are signs that growing ... are turning to specialist magazine publishers to help them drive recruitment and remind existing members why ...
Hello! magazine is taking to the streets of central London in a double-decker driver-training bus...Hello! magazine is taking to the streets of central London in a double-decker driver-training bus. The bus has been painted with celebrity lookalikes and will be on view for the next six months ... for lookalikes when you can have the real thing is a jibe aimed at rival publisher Northern s OK! magazine. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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