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of the magazine and build on its editorial and commercial strengths....The campaign, created in-house, promotes the title s new Europe and Asia editions, launching in early 2012. The campaign will run across digital screens in airports and on 48-sheet posters at rail stations. The images are inspired by topical stories in the magazine. ...
View the full versions of the agency new business leagues published in Campaign magazine last year....Each week, Campaign magazine publishes the top ten agency business rankings for: creative media direct marketing digital In the attached table above, we publish the entire leagues, including agencies further down the lists. The table shows the cumulative totals for new business wins ...
OgilvyOne has launched the first phase of enhancements to British Airways Executive Club loyalty programme with a new visual identity, new currency and customer engagement tools including a new digital magazine and interactive map. Together with British Airways and Avios, OgilvyOne has created ...
Topman has launched an online cross platform magazine called Topman Generation, by M&C Saatchi...The magazine can be viewed on the web, tablets and smartphones, and was edited by the former Dazed Digital arts and culture editor, John-Paul Pryor. The film editor was Simon Jablonski and the music editor ... social media, regardless of the patform on which the magazine is being read. Topman Generation includes ...
Vanessa Doyle maintains that magazines are far from dying: people still love them and, for the ones...With 2011 now behind us, the magazine industry can be relieved it survived relatively unscathed ... in the road. The BBC magazines are in new hands, Future has lost its high-profile figurehead in Stevie Spring ... the public receive magazines and what they want from publications. There is less of a demand for Heat ...
Samsung UK secured 15 pages in today's Sport magazine to support the launch of the new Samsung...branded t-shirts as they hand out the magazine today. Katie McAuley, director of Starcom said: "This ... s key product messages into the fabric of the magazine in a relevant and engaging manner and to a level ... of the magazine. The "World Cup Photo diary" section shows the phone's 5-megapixel camera and Super AMOLED ...
Look magazine, the weekly high-street fashion title owned by IPC Media, is reviewing its £2 million...and accessories from the magazine. The ad was designed to reinforce Look s market position as an authority on high ... the magazine has built a circulation of 313,358. Despite the downturn, competition in the women s magazine ...
Initiative has appointed Sarah Tsirkas to head of magazine brands in a move that reflects...said: "The magazine sector is going through a particularly exciting time with the impact digital ... years and her really in-depth knowledge of the magazine sector." Tsirkas said the promotion presented ...
Heat, the Bauer-owned weekly gossip magazine, has appointed CHI & Partners to its advertising
Aegis-owned Carat has signed the National Magazine Company to its MagazineWorks Initiative, which...supporters of the magazine sector. "The deal not only highlights the benefits of print and digital media ... Carat welcomed applications to the scheme from all current non-magazine advertisers interested ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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