MAGAZINE ABCs: Consumer magazines' most innovative marketing strategies
12 Aug 2010 | by Sarah Johnson
Many magazines have diversified away from traditional advertising to promote themselves to new
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Desmond puts magazines up for sale
17 Mar 2011 | by John Reynolds
Richard Desmond, the founder and owner of Northern & Shell, has put its magazine titles up for sale...the sale of Northern Shell's magazine titles, in the UK and overseas. A confidential Barclays Capital ... publications Star and New! magazine. It reveals that OK! Magazine in the UK made a profit of around 20m last year. In the latest set of six-monthly magazine circulation figures from ABC, OK! magazine ...
NatMag and Hachette tipped as early contenders for BBC Magazines
29 Sep 2010 | by Katherine Levy
It's official - BBC Magazines and its portfolio of 35 titles are up for sale, or as the BBC prefer...magazine brands directly linked to its programme brands, such as 'Top Gear' and 'Doctor Who'. A vast array ... names are top of mind among industry specialists: National Magazine Company and Hachette Filipacchi ... the best portfolio fit with BBC Magazines. It would complement and add to the current portfolio, rather ...
Wanderlust magazine reaches 100
14 Nov 2008 | by John Reynolds
LONDON - Wanderlust magazine, the travel magazine championed by Bill Bryson, will next month...The December issue of the magazine, which Haymarket Consumer Media recently acquired a stake in, will hit news-stands on 20 November. The magazine is marking the occasion with a feature on 100 of travel's best secrets, along with features from the likes of Michael Palin and Bill Bryson. Haymarket Consumer ...
heat 'heatworld magazine' by Rapier
19 May 2009
Rapier has created a new press campaign for heat magazine aiming to generate interest amongst...The ads feature a continuous spiral of wacky and unique objects to promote the free supplement, heatworld, which accompanies the magazine once a month as a magazine full of amazingness. ...
Sport magazine in redesign for fifth birthday
06 Oct 2011 | by Sophie Maden
Sport magazine, UTV Media's free weekly men's magazine, has unveiled a print redesign to coincide...The redesign, which features a new masthead, will be unveiled in the magazine's next issue ... . But competing men s "freemium" magazine ShortList, which launched a year later in 2007, recorded an average circulation of 523,665 for the same period. Sport magazine was bought by UTV in May 2009 , after ...
Stylist magazine celebrates first year's worth of covers
06 Oct 2010 | by Katherine Levy
Shortlist Media's Stylist magazine is celebrating its first birthday with a spread inside this week.... The weekly magazine, which is overseen by editor Lisa Smosarski, previously editor of Smash Hits and Bliss ... the magazines online, to sites that are updated daily and include original content. As another mark of the magazines' success, the independent publishing company, run by founders Mike Soutar and Tim Ewington ...
The Sunday Times magazine celebrates 50 years with exhibition
16 Jan 2012 | by John Reynolds
The Sunday Times magazine is celebrating its 50th anniversary next month with a commemorative issue..., Ian Flemming, and Jilly Cooper, whose work has appeared in the News International-owned magazine ... Times Magazine will include the 50 "greatest" front covers. Sarah Baxter, editor of The Sunday Times Magazines, said: "We're still here and producing the most exciting journalism and photography ...
The most successful newspaper and magazine iPad apps
09 Nov 2010 | by Alexandra Jardine
Top five free/part-free iPad apps (newspapers and magazines) 1) The Times Publisher: News ... version of the men s e-magazine includes videos, games and music previews. Top three fully paid-for apps (newspapers and magazines) 1) Eureka Publisher: News International Price: 0.59 What you ...
ShortList unveils fashion magazine ShortList Mode
07 Mar 2011 | by Katherine Levy
ShortList Mode, the new bi-annual men's fashion magazine from the publisher of free titles...tomorrrow morning's rush hour. The magazine has secured launch advertising from fashion and grooming ... from the 70s, such as Burt Reynolds. The magazine will include a regular feature called The Art ... from ShortList Media's existing magazines. Georgina Parrott, commercial director of ShortList Media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
