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Specialist magazines accounted for 64 per cent of the 228 magazines launched in the UK last year...Specialist magazines accounted for 64 per cent of the 228 magazines launched in the UK last year ... into specialist magazines. The IPC Magazines/RSL survey of 90 specialist titles, which are not covered ... title, and that they spend nearly half an hour at a time reading a specialist magazine. IPC ...
Magazine readers are becoming more relaxed about having advertorials as a form of advertising...Magazine readers are becoming more relaxed about having advertorials as a form of advertising in the titles they read, according to the latest qualitative research from BBC Magazines. The BBC magazines research for its flagship title Radio Times found that readers were comfortable ...
GETTING THE MESSAGE: Well written advertorials find their niche in mainstream magazines...GETTING THE MESSAGE: Well written advertorials find their niche in mainstream magazines ... as they are often labelled in the press, have been running in women s magazines and popular publications ... and trade magazines but publishers and editors tend to play down their importance. They re a very ...
are aware of the full range of Which? magazines and books, supporting an advertising campaign in the area...are aware of the full range of Which? magazines and books, supporting an advertising campaign ...
of the July issue of Options magazine. The split cover opens to reveal a full length shot of the cover model...Razor brand Gillette SensorExcel has scored a first with a gatefold advertorial on the front cover of the July issue of Options magazine. The split cover opens to reveal a full length shot ... Mizz and 19 magazines, through Lynne Franks PR and media agency New PHD. ...
to step up their efforts, despite a legal wrangle with a magazine which says that it has been unfairly...to step up their efforts, despite a legal wrangle with a magazine which says that it has been unfairly ... for magazines and PR, insisted the union was not opposed to magazines offering properly ... writ agains the NUJ after a spread in its in-house magazine The Journalist named The Lawyer among ...
The Daily Mirror's launch of its weekly 3am magazine is yet another conduit for music and celebrity...Competition among the tabloids' showbiz writers - and among publicists vying for column inches - is to become yet more intense following The Daily Mirror's launch of 3am magazine. Rival output from The Sun ... for Star magazine ('Free today for every reader'). Outside its The Goss column (the famous 'Bitches ...
and senior account executives to strengthen their knowledge of the magazine medium . Claudette ... , on the effective use of research, advertorials, sponsorship, and integrated communications. IPC magazine editors ... . * The British Society of Magazine Editors is hosting a forum next week entitled: Are British magazines being ...
and media magazine in November. Marketing, owned by PR Week s publisher, Haymarket, has not announced a...Conor Dignam, editor of Marketing, is moving to New York to edit Advertising Age International after an approach from Crain Communications. Dignam takes up the post on the global advertising and media magazine in November. Marketing, owned by PR Week s publisher, Haymarket, has not announced a ...
, but it received a second kick in the backside for featuring a model s derriere in their in-house magazine Ford...Poor old Ford. Not only blushes all round for discolouring workers faces in their advertisements, but it received a second kick in the backside for featuring a model s derriere in their in-house magazine Ford News. Blatantly sexist and offensive was how one manager saw it, prompting the whole ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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