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Lord Sugar is to be joined by an array of medialand's finest on the BBC tonight in "the magazine...managing director at Carat for the magazine episode of 'The Apprentice'. Lord Sugar will challenge his apprentice contestants to create a "freemium" (a quality free) magazine and pitch the concept to media ... and Stylist magazines. Other senior agency executives who will appear in what promises ...
LONDON - BBC Magazines has appointed integrated agency Geronimo to develop a loyalty programme...Geronimo was appointed following a three-way pitch and has been asked to create loyalty campaigns for BBC Magazines key children s titles, including CBeebies Weekly, Dr Who Adventures and Girl Talk ... director at BBC Magazines , said: We were very excited by the creativity that Geronimo showed ...
LONDON - Group M has lowered its forecasts for newspapers and magazines, warning that falling...for 2009 and the regional newspaper industry is expected to fall 32 per cent. The consumer magazine ad ...
but magazines will lose out this year, according to revised figures from ZenithOptimedia....revision for the magazines sector in 2007, from 0.1% growth to a 1% decline, in part because of the falling popularity of men s magazines such as FHM and Maxim. Next year, magazine adspend is forecast to be up 0 ...
LONDON - BSkyB's three additions to its customer magazine portfolio have all made it into the top...Sky has extended its portfolio this year with the launch of: Sky Sports Magazine, published by Haymarket Network; Sky Movies Magazine, published by Future; and Sky Kids, published by John Brown. Its long-established Sky the Magazine topped the ABC table as usual in the latest figures, published ...
LONDON - The third IPC Magazine Planning Awards, in association with Media Week, is open...awards categories, including Best innovation in a magazine campaign; Best magazine campaign over 250,000; Best magazine campaign under 250,000; Best use of consumer insight in a magazine campaign; Best use of magazines in a multimedia campaign and Best use of online magazines in a multimedia campaign. Awards ...
LONDON - Shell has awarded the contract to publish its new motoring magazine V-Zine to Redwood...The quarterly magazine will go to members of Shell s V-Power Club, initially in the UK, Italy ... magazines [for Land Rover and Volvo], so its qualifications were perfect. Shell s technical ... the magazine]. ...
As the economic downturn bites into weakened consumer confidence, this trend is key to a magazine ... . 'It's a buyer's market and magazines are really struggling,' warns Dominic Williams, press director at Carat. 'Magazines such as Heat, which were so bullish on rates when their circulations were rising ...
A round-up of the leading consumer magazine publishers' performance in the February 2011 ABCs...disappointing ABC audit where only three magazines (Mojo, More and Practical Classics Car Restorer) posted a period-on-period circulation rise, with only five magazines recording the same success year on year, most ... and 19.3% year on year to 370,132 copies. Meanwhile, the landslide in men s magazines continues - is a 32 ...
in the world of consumer magazines. There's been some monumentally big chunks of the industry on the move or reported to be on the block of late. BBC Magazines, including some of the market's most desirable titles ... desperately dull. BBC Magazines was put up for sale almost a year ago. Last week, it announced that ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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