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Consumer magazines are pushing to bring new advertisers on board, with group delegations from...Consumer magazines are pushing to bring new advertisers on board, with group delegations from the magazine groups trying to persuade current and new advertisers to put more money in. A major coup for IPC and the National Magazine Company in May was Unilever s commitment to spend pounds 40m over three years, doubling ...
The News International division is attempting to play magazine publishers at their own game....Newspapers' managing director, is named News Magazines' chief. February 2006: The division's first title ... Magazines hires Maria Trkulja, an ex-editor of Hello!, sparking rumours that it is plotting a celebrity weekly. As Project Dannii evolves, a September launch is promised. News Magazines then hires Sandy ...
and Xbox magazines PSW and Xbox World to its portfolio with the £3.2 m acquisition of Computec Media UK.
The decline in sales of teen magazines, forcing last month's closures of two of the sector...' trend, teen magazines have lost more than a third of their sales - down from 3.2m in 1997 to 2.1m ... youth would not be seen dead reading a magazine that overtly targets teens. So brands with teenages ... and Bliss. Instead, teenage girls are trading up to young women's magazines, such as Glamour and Company ...
Amanda Marsden has been appointed brand manager at News Magazines. She will be responsible for Love
The magazine industry in Ireland is in celebratory mood after an official audit of the country...the magazine industry third in the table of the amount of advertising spent in the country, behind national press and television. Magazines used to command a lowly second from bottom place, ahead on cinema ... the IAPI conducted the largest ever review of advertising spend in magazines in Ireland, leading to a ...
TheOffice of Fair Trading is poised to rule on whether to open up magazine and newspaper...be particularly devastating in Scotland. The PPA claims up to 1,000 magazines and 20,000 retailers face ... have a knock-on effect for magazines because supermarkets tend to stock only the top 150 titles ...
This year, hardly a month has gone by without news of a customer magazine launch, painting a...Prudential is planning Prudential Magazine and the online travel brand Lastminute has combined ... last year, with three new magazines. Glow, with a print run of 500,000, is a quarterly aimed at 20 ... - to 20-year-old pay-as-you-go customers. Both titles are expected to post ABCs next year. A mini-magazine ...
The growth of the Internet has prompted a myriad of magazine launches in the past two years...The growth of the Internet has prompted a myriad of magazine launches in the past two years ... in this crowded magazine market. This week Wired, published by Wired UK, announced it is to fold after ... . Future s .net is aimed at the consumer market, while Emap Computing s Internet magazine and Paragon ...
1994: Previously, the BBC had published programme spin-off magazines, such as Top Gear ... of the new century, BBC Magazines goes into overdrive. It launches big-budget programme spin-offs and devises ... to date, it launches a mainstream women's glossy monthly magazine called Eve. 2004: The division ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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