Click on a filter below to refine your search.
The first six months of 2007 were ones of major growth for the customer magazine industry, with a...There were 120 customer magazine launches in the first half of the year, according ... launches have already made their presence felt. The most prominent examples were the two new magazines from the broadcaster Sky: Sky Sports Magazine and Sky Movies Magazine. These titles, which ...
Not only did it lose a magazine when The National Magazine Company finally gave up on CosmoGIRL! owing to poor sales, but the top three magazines all saw their sales fall. Hachette Filipacchi's Sugar ... rapidly that a monthly magazine doesn't have the speed and agility to keep up. While it is clear ...
. Period on period, outside the "modding" sector, almost every magazine posted an increase, with only What ... it will have the most impact and best serve the consumer." Another magazine enjoying a circulation rise ... , to reinforce Autocar's brand image of being the definitive motoring magazine." However, despite the apparent ...
A magazine dedicated to shopping; what more could a girl ask for? At first glance Happy appears...The 'we love' sections will need to earn their credibility before their opinion is accepted. Surely readers will turn to the more trusted magazine brands for this advice? Happy's editorial content does not compare with the more established glossies. It is a quick read, and would only be a ...
schedule. However, competition is strong, and more beautiful magazines cost less than £2, so a cut ...
Emap is sparing no effort in its attempt to emulate the success of lads' weeklies, Zoo and Nuts, with Grazia, its groundbreaking weekly fashion title. It has £17m marketing support, a 600,000 print run and a competitive £1.50 cover price. It is not just the weekly frequency that marks it out as different....
For marketers incorporating technology into the media mix, it's becoming more and more of a challenge to keep up with the latest tools and techniques.
For marketers incorporating technology into the media mix, it's becoming more and more of a challenge to keep up with the latest tools and techniques.
Magazines have managed to thrive in a tough climate because they have not lost sight of the core..."Recession? What recession?" booms the voice of one magazine head as he's quizzed about how he's managed to make his business recession-proof. Certainly, bulging magazine shelves with new titles ... as good as they seem? Have magazines introduced new revenue streams to paper over gaps in advertising ...
ANALYSIS Magazines...Magazine's & Television delivery How many times have media owners called ... , the magazine world appears to have come up with a remarkably down-toearth and simple plan. Instead of searching for the next Duffy to provide a glamorous lead for the magazine industry, PPA Marketing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
