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MEDIA BRIEFS: Weekly mobile phone magazine to launch

The mobile phone sector will have a new weekly trade magazine from 27 October. Noble House Media is publishing Mobile with an initial print run of 7,000. It will be aimed at UK dealers, retailers, distributors, manufacturers and networks, and will contain industry news and product reviews. Noble House ...

Media Analysis: Mobile mags aim for higher quality

Mobile phone companies have woken up to the value of customer magazines, but what is the scale...underdeveloped. Retailers Sainsbury's and Tesco build customer loyalty with contract magazines that readers ... and joins the likes of Orange's triannual O magazine and O2's Select and Moshi Moshi titles. The question ... to travel. Boughton says PROs can also feed into the magazine's news, reviews and special offers pages ...

MEDIA: GADGET MAGS - 'Lifestyle cool' spices up gadget mags. The gadget magazine sector has grown

audience, the traditional magazines in this area (for example, those with 'dry' coverage of cameras ... are taking readers from both sides. Lad magazines (although they all have dedicated gadget sections ... magazines look dull and, in their narrow niches, are struggling to follow the convergence of technical ...

MEDIA BRIEFS: Sugar and cd:uk to launch mobile services

SUGAR/CD:UK: Attic Futura magazines Sugar and cd:uk are to launch mobile phone services this month

MEDIA BRIEFS: Orange’s O title to relaunch under Jovides

John Brown Publishing has relaunched O magazine, the customer magazine for Orange mobile users...John Brown Publishing has relaunched O magazine, the customer magazine for Orange mobile users, under the editorship of former Arena and Sky magazine lifestyle writer Michael Jovides. The magazine will contain articles promoting Orange products and non-competing lifestyle goods. It will be printed three ...

MEDIA: IN BRIEF - Change for VNU network titles

VNU has renamed PCLAN as Network Solutions. The publisher is expanding the magazine to target...VNU has renamed PCLAN as Network Solutions. The publisher is expanding the magazine to target network professionals dealing with Wide Area Networks, telecommunications, intranets and the Internet. Its other network title Network News has been redesigned. ...

Age Concern gains from Tesco phones

Home Phone will flag up the campaign in-store, in its in-house magazines and through direct mail. Tesco will also give £1 to the charity for every new Home Phone customer that joins between now and the end of the year. Age Concern director-general Gordon Lishman said the money would help fund ...

MEDIA BRIEFS: NME launches SMS text messaging services

NME: Music magazine NME has launched two SMS text messaging services. The first gives news updates

CAMPAIGN: BlackBerry pitches as the must-have of 2004 - Technology PR

magazines, such as Arena, easyJet's and British Airways's inflight magazines, small business magazine Mind ... the following day. The pictures were also syndicated to Heat, Closer and Hello magazines. Measurement ... magazines. It also featured in The Real Beckhams over Christmas, and on BBC Radio 2. Eleven website mentions ...

WorldCom UK job for Porter Novelli Convergence arm

will target TV, radio, national newspapers, business and management titles, vertical market magazines ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.