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LONDON - Subaru UK has launched a quarterly magazine through customer magazine specialist Wordwide...The magazine has been titled Pleiades, which is the translation of the Japanese word Subaru ... the magazine after a competitive pitch. John Chadwick-Jones, managing director of Wordwide Communications, said: More and more companies in the automotive sector appreciate the benefits of a customer magazine ...
Volvo Magazine, the car marque's customer title, has been redesigned, and renamed Liv....customers, mainly 35- to 54-year-old men. The magazine is one of the longest-established customer titles ... between the magazine and rival customer titles. 'The magazine is our number-one customer relationship tool,' said Trevor O'Rourke, creative manager of the magazine at Volvo. 'It is extremely successful ...
BMW has launched an Olympics 2012 iPad magazine app as part of its tier-one sponsorship...The free interactive magazine app, created by Partners Andrews Aldridge, features a range ... editor of the magazine, also features in a video, having a conversation over lunch with javelin thrower Steve Backley. The digital magazine opens with time-lapse photography of a sunset over the Olympic ...
Honda will become the first brand to launch a customer magazine podcast, later this month....will be an extension of Honda's recently relaunched customer magazine, Dream. The magazine, which has a circulation ...
Volkswagen has become the first car manufacturer to launch a customer magazine as an iPad app
LONDON - Shell has awarded the contract to publish its new motoring magazine V-Zine to Redwood...The quarterly magazine will go to members of Shell s V-Power Club, initially in the UK, Italy ... magazines [for Land Rover and Volvo], so its qualifications were perfect. Shell s technical ... the magazine]. ...
BBC Magazines is launching a licensed edition of Top Gear in the Greek market....The title will be published by Imako Media and the agreement will bring to an end the company's deal with the rival publisher Emap, whose title Car it already publishes. BBC Magazines already licenses Top Gear in 11 international markets, including China, Russia, Indonesia, The Netherlands, New ...
LONDON - Haymarket Publishing has acquired Test Drive magazine from Dennis Publishing, which..., with Haymarket set to take over its subscription database and close the magazine's website . Test Drive ... to 50,113. Kevin Costello, Haymarket Magazines managing director, said: "Test Drive has been a worthy ... in the future." James Tye, chief executive of Dennis Publishing, said the car buyer's magazine market ...
-driven publication printed in a new 'square' format and made the magazine's online version the main source of news....The reinvented issue of the monthly magazine will be the September edition, available now, along with a redesign for Car's website carmagazine.co.uk . Emap said changes to the magazine aims to lift ... and the news section have been removed. The elements that have been stripped from the magazines ...
magazine through Dennis Publishing's customer publishing division....the same format as the publisher s digital consumer men s magazine, Monkey. The two companies have been ... . It will produce both digital and print magazines, and is being led by Tim Farthing, who was previously group ad ... magazine to target different markets. Ford already has a significant investment in customer publishing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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