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The survival of alternative magazines

Magazines for the trendsetters and fashion gurus are enjoying a revival. Mairi Clark finds out how...Magazines for the trendsetters and fashion gurus are enjoying a revival. Mairi Clark finds out how ... Slut, Blow, Straight No Chaser; new magazines celebrating alternative culture seem to launch every day ... -based Code, which set up in March as the style magazine for young Londoners. The majority of the magazine’s ...

Magazines revel in growth surge

Nearly half of the top 100 consumer magazines enjoyed circulation increases during the second half...Nearly half of the top 100 consumer magazines enjoyed circulation increases during the second half of last year, according to the latest ABC figures. In all, 46 out of 76 magazines showed ... -on-period reporting figures. The news follows a decade of growth for the magazine industry, during which ...

SUPPLEMENT: TOP MAGAZINES; Sector profiles

, left women s magazines casting around for reasons to explain their readership losses...of Loaded, left women s magazines casting around for reasons to explain their readership losses Car Magazines The car industry has breathed a sigh of relief now that Emap s Carweek has been ... that the market is overcrowded. Certainly the arrival of contract magazines for car manufacturers isn ...

Fashion magazines are losing ad revenue and readers

LONDON - The magazine sector, not surprisingly, has failed to escape the ravages of recession....ad rates. 'If you drop ad rates, it is then difficult to rebuild them,' he explains. 'Magazines ... understand that.' This halo effect may be fading, though, as magazines slim down to compensate for the loss ... , is another who says magazines at the top end of the market will not budge on ad rates. 'Advertising is much ...

John Lewis links with five IPC magazines for autumn push

LONDON - IPC Southbank has signed a deal with John Lewis to promote its autumn collection across five of its home-interest titles.

Emap hires Eve's Bruton as editor for Grazia magazine

LONDON - Emap has poached Jane Bruton, editor of BBC Magazines' Eve, to take the helm at its new...Bruton, who is currently on maternity leave from BBC Magazines, will take the role of editor ... of IPC Media's Living etc. Emap is promising that Grazia will transform the women's magazine market, being the first UK glossy magazine to appear weekly. David Davies, managing director of Grazia, said ...

Hearst launches first magazine dedicated to shopping

LONDON - Hearst Magazines is to launch Shop Etc, the first magazine dedicated to fashion, home...The magazine will launch on August 17 in the US and will be divided into three sections, covering ... -to-retail genre has really taken off with consumers, and we felt the time was right to launch a magazine at Hearst ... Magazine Company's Company and Conde Nast's Cosmoplitan in the UK and Mademoiselle in the US, which ...

Asda overhauls online magazine

LONDON - Asda is overhauling its online customer magazine this month as it looks to assert its...replicating the offline magazine, by primarily harnessing an online community environment. It is the first major re-development of the site since its launch April 2008. Asda's offline monthly magazine, created by Publicis Blueprint, has the largest circulation of retail magazines at over 2.5 million and through ...

Brown to unveil style magazine

women s glossy, codenamed Bare. The upmarket lifestyle magazine, which is set for a September ... into the women s magazine sector. But Gardens Illustrated and glossy contract magazines for the likes ... completely different magazine, steering away from the traditional women s magazine formula of prescriptive ...

FASHION REPORT: How magazines keep their grip on fashion advertisers - Style and fashion coverage

s fashion magazines because women were always trying to better themselves. Men, on the other hand, always...s fashion magazines because women were always trying to better themselves. Men, on the other hand, always ... wider range of magazines and more newspaper supplements. Consumers awareness of fashion brands ... , conducted among a panel of 5,500 Time magazine subscribers, Dior and Yves Saint Laurent all achieved ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.