Search results for Magazines

ABC FIGURES BRIEF: Food magazines remain static

19 Feb 2004

Food magazines remained fairly static, buoyed by contract titles such as Asda Magazine, which

Ryvita launches campaign across IPC women's magazines

03 Jun 2009 | by Gemma Charles

of advertorials will run across Woman, Woman's Own and Now magazine and online at goodtoknow.co.uk. A Ryvita ...

Research shows magazines beat TV ads for value

19 Jun 1997 | by NICK KELVIN, Planning director CIA Medi

Magazine advertising can be more effective for some brands than television, with a single magazine...Magazine advertising can be more effective for some brands than television, with a single magazine opportunity to see per week able to achieve a 10% growth in brand share, according to new ... , traditionally a TV-only advertiser, switched 25% of its ad budget into magazines, resulting in a claimed 28 ...

BBC Magazines adds third cooking title with Easy Food

28 Apr 2004 | by Jules Grant,

LONDON - BBC Magazines is launching its third food title, Easy Food, to target an audience...The title is the third in BBC Magazines' Easy range, which also includes Easy Gardening and Easy Decorating. The title further extends BBC Magazines' food portfolio, which includes BBC Good Food and Olive ... to become one of the most important food launches of the year." BBC Magazine's other food titles BBC Good ...

RELATIONSHIP MARKETING AWARDS 1999: The Haymarket Customer Magazines retail award

02 Dec 1999

. The core communication, however, is a series of eight magazines, posted to coincide with key stages, from early pregnancy to two-year-olds. The magazines provide information and advice from experts ...

PRESS ADVERTISING AWARDS 2002: The National Magazine Company Award - Best Advertisement in Consumer

22 Mar 2002

Campaign Press Awards Silver Anniversary 1998 - Media Awards - The Safeway Magazine Award - Most

27 Mar 1998 | by STEFANO HATFIELD, editor of Campaign

Awards won by BMP DDB in the consumer magazine section include a bronze and a silver...Awards won by BMP DDB in the consumer magazine section include a bronze and a silver in the computers and consumer durables category for Sony s nose stander ; a bronze and a silver in the grocery, soft drinks and household category for the National Dairy Council s milkman ; and a bronze ...

P&G aims at mothers with customer magazine debut

25 May 2004 | by Colin Grimshaw,

LONDON - Procter & Gamble is targeting mothers with its first move into customer magazines...will be mailed to homes on P&G's database of female customers with children. The magazine will promote a wide ... and competitions, intended to add names to the marketing database. P&G consumer magazine manager Laura Robb said ... magazine, so we want to try it out," she added. If you have an opinion on this or any other issue raised ...

Hearst launches first magazine dedicated to shopping

04 Aug 2004 | by Sam Matthews,

LONDON - Hearst Magazines is to launch Shop Etc, the first magazine dedicated to fashion, home...The magazine will launch on August 17 in the US and will be divided into three sections, covering ... -to-retail genre has really taken off with consumers, and we felt the time was right to launch a magazine at Hearst ... Magazine Company's Company and Conde Nast's Cosmoplitan in the UK and Mademoiselle in the US, which ...