27 Aug 2010
JWT Entertainment, the content production unit set up by JWT London earlier this year, has created
07 Oct 2008
| by Gemma Charles
LONDON - Budweiser has extended its six-year sponsorship with Manchester United through to the 2009...at concessions and digital on-field signage displayed in both English and Mandarin, which is seen by Manchester United's massive Chinese fan base. The sponsorship grants Budweiser rights to use the Manchester United ...
connection with Manchester United helps create awareness and excitement for the brand around the world.' ...
07 Oct 2008
| by Dan Leahul
LONDON - Anheuser-Busch's flagship brand Budweiser has extended its partnership with Manchester.... In addition, Budweiser retains the rights to use the Manchester United logo and player images in advertising ...
: "Manchester United and Budweiser are a perfect match, both having strong, storied heritages and a commitment ...
31 Oct 2008
| by Ed Kemp
LONDON - Manchester United has agreed a multi-million pound partnership with Swiss watch brand..., Manchester United agreed a deal with Saudi Telecom. Under the terms of the deal, Hublot will be afforded branding at the club's stadium, Old Trafford. Manchester United's principle sponsor is AIG, whose deal ...
23 Jul 2002
| by Jennifer Whitehead,
LONDON - The Manchester United marketing bandwagon is adding razor blades to its line..., Hong Kong, North America and South Africa, and comes as Manchester United completes its record-breaking signing of Leeds Utd defender Rio Ferdinand.
Wilkinson Sword will manufacture Manchester United ...
and involvement in the Manchester United global tours. Wilkinson Sword retains J Walter Thompson for advertising ...
29 Feb 2012
| by Sarah Shearman
Dove, Burberry and Manchester United Football Club are among the first UK brands to launch...the YouTube livestreams from its shows from 2006.
Likewise, Manchester United's page enables fans ...
03 Jun 1999
| by LUCY BARRETT
Manchester United boss Alex Ferguson has appointed consultants to
advise on advertising...Manchester United boss Alex Ferguson has appointed consultants to
advise on advertising opportunities following Manchester United s triple
triumph. The Celebrity Group will advise on appearing in advertising,
endorsement and PR-related activity.
The Institute of Sports Sponsorship (ISS) has ...
15 Apr 2008
| by Jemima Bokaie
LONDON - Sports drink Soccerade has signed up Manchester United and Portugal footballer Cristiano
04 Dec 2002
| by Jennifer Whitehead,
LONDON - Wilkinson Sword is promoting its marketing deal with Manchester United through a...-up to Christmas. It breaks on December 5.
The 10-second spot features an animated version of a Manchester United ...
it had signed a four-year deal with Manchester United, the world's richest football club, to become its ...
the campaign would raise the profile of the company's entire gift-set range.
Manchester United has been ...
25 Jul 2002
| by MARK KLEINMAN
and licensing deal with Manchester United worth an
estimated £10m...., which it will leverage by launching
official Manchester United Protector 3-D Diamond razors and a range ...
United's tier of partners
such as Budweiser, is likely to involve the club's £33m record
signing, Rio ...
market share of around 15%, the Warner Lambert-owned
company lags behind Gillette and sees the United ...