09 Mar 2011
The 60-second TV ad encourages consumers to live for a sustainable future as part of its Ethical Plan, which aims to cement its reputation as the most socially responsible businesses in the UK.
Spanning TV, press and social media, the campaign, created by TBWA\Manchester, provides guidance on how ...
05 Oct 2005
| by Rob Gleave, Managing director, retail installation &
merchandising, Momentum
I have supported Manchester United for as long as I can remember, so a visit to its Megastore last...happy to be at the
world's biggest football club. - Design: Manchester United, Nike. ...
23 Jul 2002
| by Jennifer Whitehead,
LONDON - The Manchester United marketing bandwagon is adding razor blades to its line..., Hong Kong, North America and South Africa, and comes as Manchester United completes its record-breaking signing of Leeds Utd defender Rio Ferdinand.
Wilkinson Sword will manufacture Manchester United ...
and involvement in the Manchester United global tours. Wilkinson Sword retains J Walter Thompson for advertising ...
18 Apr 2002
of Manchester United products. The six-year
agreement will see specially designed goods being sold across JJB
22 Jul 1999
| by IAN DARBY
Manchester United, the world s richest football club, has
appointed its first marketing director...Manchester United, the world s richest football club, has
appointed its first marketing director ...
Manchester United s kit.
Draper s main task is to build a consistent United brand across
several ...
.
To date, United s marketing effort has been headed by Peter Kenyon,
deputy chief executive. Draper ...
29 Jul 1999
| by IAN DARBY
Manchester United, now the world s richest football club, is to
build a direct marketing strategy...Manchester United, now the world s richest football club, is to
build a direct marketing ...
will also support new Manchester United
commercial ventures. The club is opening a series of shops across ...
.
However, the intensity of off-the-field activity has worried some
Manchester United fans who fear ...
03 Jun 1999
| by LUCY BARRETT
Manchester United boss Alex Ferguson has appointed consultants to
advise on advertising...Manchester United boss Alex Ferguson has appointed consultants to
advise on advertising opportunities following Manchester United s triple
triumph. The Celebrity Group will advise on appearing in advertising,
endorsement and PR-related activity.
The Institute of Sports Sponsorship (ISS) has ...
09 Jul 1998
| by LISA CAMPBELL
Manchester United, one of the world s most popular football clubs,
is putting its famous Megastore...Manchester United, one of the world s most popular football clubs,
is putting its famous Megastore online, giving millions of overseas fans
the chance to buy official merchandise.
The move follows a sponsorship deal with software company Lotus, which
is working on an e-commerce programme ...
25 Nov 2011
| by Sarah Shearman
With RBS, HSBC and Manchester United all planning their own social networks, marketers are split...their own 'communities' online in recent years. Marketing recently revealed that Manchester United also ...
16 Aug 2006
Kitbag.com, the online sportswear retailer, is to promote the new kits of Chelsea, Manchester