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Co-operative 'join the revolution' by TBWA Manchester

The 60-second TV ad encourages consumers to live for a sustainable future as part of its Ethical Plan, which aims to cement its reputation as the most socially responsible businesses in the UK. Spanning TV, press and social media, the campaign, created by TBWA\Manchester, provides guidance on how ...

Retail choice: Manchester United Megastore

I have supported Manchester United for as long as I can remember, so a visit to its Megastore last...happy to be at the world's biggest football club. - Design: Manchester United, Nike. ...

Manchester United signs four-year deal with Wilkinson Sword

LONDON - The Manchester United marketing bandwagon is adding razor blades to its line..., Hong Kong, North America and South Africa, and comes as Manchester United completes its record-breaking signing of Leeds Utd defender Rio Ferdinand. Wilkinson Sword will manufacture Manchester United ... and involvement in the Manchester United global tours. Wilkinson Sword retains J Walter Thompson for advertising ...

NEWS IN BRIEF: JJB Sports clinches deal with Manchester United products

of Manchester United products. The six-year agreement will see specially designed goods being sold across JJB

Man United names marketing chief

Manchester United, the world s richest football club, has appointed its first marketing director...Manchester United, the world s richest football club, has appointed its first marketing director ... Manchester United s kit. Draper s main task is to build a consistent United brand across several ... . To date, United s marketing effort has been headed by Peter Kenyon, deputy chief executive. Draper ...

DIRECT: Man United sets up DM strategy to lift fanbase

Manchester United, now the world s richest football club, is to build a direct marketing strategy...Manchester United, now the world s richest football club, is to build a direct marketing ... will also support new Manchester United commercial ventures. The club is opening a series of shops across ... . However, the intensity of off-the-field activity has worried some Manchester United fans who fear ...

Stop Press

Manchester United boss Alex Ferguson has appointed consultants to advise on advertising...Manchester United boss Alex Ferguson has appointed consultants to advise on advertising opportunities following Manchester United s triple triumph. The Celebrity Group will advise on appearing in advertising, endorsement and PR-related activity. The Institute of Sports Sponsorship (ISS) has ...

Man Utd store online

Manchester United, one of the world s most popular football clubs, is putting its famous Megastore...Manchester United, one of the world s most popular football clubs, is putting its famous Megastore online, giving millions of overseas fans the chance to buy official merchandise. The move follows a sponsorship deal with software company Lotus, which is working on an e-commerce programme ...

What niche social networks can do for your brand

With RBS, HSBC and Manchester United all planning their own social networks, marketers are split...their own 'communities' online in recent years. Marketing recently revealed that Manchester United also ...

Direct News brief: Kitbag.com to promote new football kits

Kitbag.com, the online sportswear retailer, is to promote the new kits of Chelsea, Manchester

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.