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Marco Bertozzi takes MD role at VivaKi Nerve Center

25 Feb 2010 | by Ian Darby

LONDON - VivaKi, the media arm of Publicis Groupe, has appointed Marco Bertozzi as the managing...He replaces Fred Joseph, who has been promoted to the new role of global chief digital officer for the Publicis network ZenithOptimedia. Bertozzi, a former head of digital at ZenithOptimedia and commercial director of Zed Media, is returning to Publicis after a two-year stint as the director of advertising ...

Derek Morris named new chief operating officer at VivaKi

22 Apr 2010 | by Ian Darby

, it appointed Marco Bertozzi to the new role of managing director of its technology development arm, the VivaKi ...

Are targeted ads the future?

08 Dec 2011 | by Alasdair Reid

, that the Virgin initiative is a great step forward, Marco Bertozzi, the EMEA managing director at VivaKi Nerve ... effectiveness, for instance. These are all massive hurdles." YES - Marco Bertozzi, MD, EMEA, VivaKi Nerve ... , Bertozzi argues that Google - and perhaps Apple - will be those that come to dominate and provide a new ...

Are online 'ad nets' at risk?

16 Feb 2012 | by Alasdair Reid

with the experience and expertise in media exchanges to deliver the best outcome." But Marco Bertozzi, the managing ... - Marco Bertozzi, MD, EMEA, VivaKi Nerve Center "As a result of the rise of trading desks ...

Are we ready for smart TVs?

26 Jan 2012 | by Alasdair Reid

Marco Bertozzi, the managing director, EMEA, for VivaKi Nerve Center . He certainly agrees ... -driven thing." YES - Marco Bertozzi, MD, EMEA, VivaKi Nerve Center "I believe agencies are good ... to ROI. Often, these new areas of innovation don't deliver that straight out of the blocks." Bertozzi ...

Is data suffocating clients?

27 Oct 2011 | by Alasdair Reid

targeting ambitions? Marco Bertozzi, the managing director, EMEA, of VivaKi Nerve Center , doesn't believe ... , then it will hinder advertising innovation." NO - Marco Bertozzi, MD, EMEA, VivaKi Nerve Center "The world ... . On the contrary." In fact, Bertozzi argues, Hazlitt's talk perhaps shows that ITV knows it is falling behind ...

Is C5 right about YouView?

30 Jun 2011 | by Alasdair Reid

." But Marco Bertozzi, the managing director, EMEA, at VivaKi Nerve Centre, says it's still too early to make a ... - Marco Bertozzi, MD, EMEA, VivaKi Nerve Centre "YouView will no doubt be a great service and be very ...

Media Forum: Is YouView anti-competitive?

22 Oct 2010

it is appropriate for Ofcom to look at this." But Marco Bertozzi, the managing director, EMEA, of VivaKi's Nerve ... -competitive. We are not taking a position." NO - Marco Bertozzi, MD, EMEA, VivaKi Nerve Centre "The YouView ...

Diary: Turkey of the Week - Isobel, Bernard Matthews

01 Apr 2011

Marco talks turkey in this Isobel spot for Bernard Matthews; Jeremy Lee says the spot lives up

Mindshare: Follow The Money

03 Dec 2010 | by Marco Rimini, Mindshare

strategy Marco Rimini is the leader, business planning worldwide at Mindshare (From Campaign ...

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