Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander
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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
YES - Mark Trinder, Sales director, commercial and online, ITV Marketing departments are now more fleet of foot and flexible than they have ever been. The brands that do not adapt quickly enough simply do not survive. Lifestyle, technology and economic considerations have had a big impact ...
Save the planet marketing 'won't change consumer behaviour'
03 May 2012 | by Gemma Charles
Marks and Spencer's 'Shwopping' drive , launched last week, as a good example of this, as it "is focused ...
Trafigura Beheer BV brings in Victora Dix for senior comms role
03 Apr 2012 | by John Owens
before setting up the agency s Swiss base in 2001. She will report to Mark Eadie, head of corporate ...
PCC's Lord Hunt responds to MPs report on media
30 Mar 2012 | by Arif Durrani
regulator. The mark would be a "symbol of quality and standards, demonstrate that there are established ...
Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
The plan, first revealed by Marketing , is inspired by a similar scheme in the US spearheaded by First Lady Michelle Obama. Asda, Marks Spencer, Morrisons, Sainsbury s, Tesco, Waitrose, Coca-Cola GB, Kerry Foods, Kraft, Mars, Nestle, PepsiCo, Premier Foods, Unilever, Beefeater (Whitbread ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
Molson Coors CEO Mark Hunter, was introduced on stage by the society's director-general Mike Hughes ...
Getting behind the IAB figures: Media experts on the rise of mobile
21 Mar 2012 | by Arif Durrani
%, but maybe the most interesting trend is the change in behaviour of many retail brands. "Tesco and Marks ...
Rolex, Coca-Cola and Google top Consumer Superbrands of 2012
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Lewis, which sat just outside the top 20 last year, has climbed eight places to sit at 13, while Marks ... .88 17 Marks Spencer 65.37 18 Apple 64.55 19 Guinness 63 ...
'Unfulfilled' senior media talent eye-up Twitter, Google, C4 and Facebook
13 Feb 2012 | by Arif Durrani
director Mark Creighton s move to Mindshare , MediaCom s chief operating officer Steve Bignell s move ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
