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A recent Metrica survey has revealed that senior management are finally warming to evaluation. Mark..., and unsurprisingly, the specialist media analysis companies. Metrica MD Mark Westaby says that despite ...
and Marks & Spencer - and found that changes in customer satisfaction were reflected in changes in share ...
more than 1,000 places down the table, after Marks Spencer won a case in the European Court ...
The agency was choseen after a four-way pitch to handle the brief, which marks a significant ramping up in the company's PR work. NOP World group development director Tim Wragg, to whom the agency reports, said of the decision to increase PR activity: 'The contract of the guy we had been working ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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