How not to overstep the mobile mark
29 May 2008
As the mobile market expands, Caroline Worboys says that despite its growing popularity as a marketing medium, brands should take care engaging in mobile conversation with consumers.
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Midsummer Awards makes final call for entries
11 May 2006 | by by Sarah Woods
The ads may be submitted by any agency, client, film production company, music company or post-production company for the awards, which is the only festival judged 100% by working agency creatives and heads of TV. The jury will be chaired this year by Mark Roalfe, creative director of Rainey Kelly Campbell Roalfe/Y R ...
RKCR\Y&R and DDB win at IPA Effectiveness awards
31 Oct 2006 | by by Sarah Woods
LONDON - Rainey Kelly Campbell Roalfe\Y&R was last night awarded the Grand Prix at the IPA...The award recognises the campaign's success in turning around the fortunes of the high street brand. The campaign helped revitalised the Marks Spencer at a time when it was under immense pressure and its future was being questioned. DDB London was awarded the Effectiveness Agency of the Year ...
Mark Booth steps down at BSkyB
27 Apr 1999
- Mark Booth, the chief executive of BSkyB, has quit less than three weeks after the company failed...- Mark Booth, the chief executive of BSkyB, has quit less than three weeks after the company ... Murdoch and Jerome Seydoux, the BSkyB chairman, among its members. Seydoux said: I regret Mark Booth ... like to thank Mark for the brilliant job he has done at Sky, leading the most successful launch ...
Mark Booth steps down at BSkyB
27 Apr 1999
- Mark Booth, the chief executive of BSkyB, has quit less than three weeks after the company failed...- Mark Booth, the chief executive of BSkyB, has quit less than three weeks after the company ... Murdoch and Jerome Seydoux, the BSkyB chairman, among its members. Seydoux said: I regret Mark Booth ... like to thank Mark for the brilliant job he has done at Sky, leading the most successful launch ...
Rainey Kelly promotes Exon to CEO after Murphy departure
29 Jun 2007 | by Jennifer Whitehead
Roalfe/Y&R following the decision by James Murphy to quit the agency for a start-up....at the agency, which is enjoying a spate of success with campaigns for Marks Spencer and Virgin Atlantic ...
Essence appoints Mark Griffiths to new creative role
09 Mar 2010 | by Joe Thomas
LONDON - Essence has appointed Mark Griffiths to the newly created role of creative director
Euro RSCG hires Leagas Delaney's Mark Gerrard
15 May 2008 | by Darren Davidson
LONDON - Mark Gerrard, head of client services at Leagas Delaney, is leaving the agency after 12
Marks & Spencer and Unilever top ethical league
27 Apr 2007 | by Joanne Payne
LONDON - Marks & Spencer has been named the brand making the most progress in an global ethical
Question mark remains over TNS-GfK merger
04 Jun 2008 | by Ben Bold
LONDON - The prospect of a merger between TNS and GfK hangs in the balance following the news that TNS shareholders were last night holding out for a higher offer from Sir Martin Sorrell's WPP.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
